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Area Manager- Retail Sales

Mahindra Group · Posted Oct 2

Automotive, farm equipment, information technology, financial services, and hospitality services

Mumbai A.O, Mumbai-KND-FES, INFull-timeOnsiteSenior Level10–15 years₹20.0L–₹32.0L yearly100+ applicants
ConglomerateAutomotiveFarm EquipmentInformation TechnologyFinancial ServicesPublic Company
Full time

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About the role

The role sits within Mahindra Group's retail sales function for diesel generating sets in an assigned territory. It involves driving sales growth, managing customers and channel partners, and coordinating with OEMs, dealers, and freelancers. The Area Manager also handles product presentations, market intelligence, dealer performance, and sales forecasting.

What you will do

  • This role required in an assigned territory is responsible for driving sales, identify & managing customers, channel partner & freelancer relationships, providing technical expertise to field team and customers, and ensuring the successful delivery and support of diesel generators.
  • Their work includes identifying sales opportunities, negotiating deals, ensuring customer satisfaction, and collaborating with internal OEM & channel partner sales teams to ensure smooth operations and after-sales service.
  • Business Growth of Diesel Generating Sets
  • Customer Visit
  • Visiting Prospective Customers and Fleet Owners
  • Close coordination with corporate customer, OEM’s and Dealers to generate business
  • Tapping nische market segment
  • Conducting Survey of various Potential Pockets and Segments
  • Product Presentation, Exhibitions & Conferences
  • Information Gathering on Competitors
  • Handling & Monitoring Sales with Dealers
  • Monthly reviews with Dealers & OEM/OEM team and Techno-commercial discussions & Order finalization with dealers/OEM
  • Business Plan – Setting up goal for the area to increase market share..
  • Ensure execution of sales process in the Areas adhering to Operating Policies & Monitor sales
  • Liaise with Customer Base & Various channels like OEM’s, Dealers, Freelancers, Engineering Consultants, Electrical/Civil Contractors, Government Departments, Manufacturing Units etc.
  • Bag Maximum Bulk Orders/Intuitional Business/ Govt. orders etc.
  • Proposed and execute sales strategies along with HO for the specific needs and opportunities in the assigned territory, including product positioning and pricing strategies with OEM & dealers.
  • Identify potential market / industry segments within the area.
  • Liaise with customers, Influencers, Freelancers & Channel Partners to Maximize Enquiry Base through presence & reach.
  • Stay informed on industry trends, market conditions, and competitor activities to adapt sales strategies and position diesel generators effectively within the market.
  • Co-ordinate and conduct Various Strategic Marketing activities with OEM & Dealer team such as Exhibitions, Road Show, Customer Meet, and Consultant/Contractor Meet, Service Campaigns etc.
  • Develop long-term relationships with channel partners, freelancers, customers regularly engaging with them to understand their needs, challenges, and objectives.
  • Monitor & track competition activities, propose & execute appropriate competitive strategy to increase Market Share & new market segments.
  • Analyze, evaluate & propose dealer’s appointment as per policy.
  • Active Participation in Manpower deployment at OEM and dealer end in assigned area and their reporting and activity monitoring.
  • Ensure training, support to dealer team and monitor performance in order to ensure timely support & resolution to Customers queries to increase customer base/repeated buyers.
  • Provide accurate sales forecasts for the territory based on historical data, current market trends, and lead generation activities.
  • Efficiently manage the assigned territory by covering all key markets, ensuring no opportunities are missed and all customers are serviced in a timely manner.
  • Close monitoring of product pricing into the market.
  • Monitor competition product price positioning and plan our product positioning

Skills used in this role

CommunicationPresentationLeadershipNegotiationSalesMarket IntelligenceForecastingPricing StrategyDealer ManagementChannel Partner RelationshipsCustomer RelationshipsProduct Knowledge

What the employer is looking for

  • They must possess strong sales skills, product knowledge, and the ability to manage a diverse customer base.
  • Experience 10-15years Industry Preferred
  • BE/Diplomainengineering and MBA
  • Communication Skills
  • Presentation
  • Leadership to develop strong relations with the Dealers, OEM and customers
  • In depth knowledge of Diesel Genset and understand for better co-ordination
  • Market Intelligence / Market Trend
  • Professional Approach

Benefits and support

  • Compensation and benefits are detailed in the job posting

About Mahindra Group

Mahindra Group logo

Mahindra Group

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The Mahindra Group is a multinational conglomerate federation of companies with a presence across more than 20 industries globally. The group holds leadership positions in utility vehicles, farm equipment, information technology, and financial services. Driven by its core purpose to enable people to Rise, Mahindra operates across over 100 countries.

Industry
Conglomerate
Company size
327000+ employees
Founded
1945-10-02
Location
Mumbai, Maharashtra, India
Funding stage
Public Company

Leadership

AM
Anand Mahindra

Chairman

AS
Anish Shah

Group CEO & Managing Director

AB
Amarjyoti Barua

Group Chief Financial Officer

MK
Mohit Kapoor

Group Chief Technology Officer

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