Senior Manager, Marketing Services (PSU Banks)
Visa · Posted Oct 14
Digital payment technology platform and global payment card services corporation
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About the role
Visa Marketing Services is a revenue-generating consulting and execution capability within Visa's Value-Added Services business, helping financial institutions drive growth through marketing strategy, sponsorships, research, creative services, customer engagement, acquisition and portfolio activation programs. The team works across payments, cards, retail banking and customer lifecycle management for clients in India and South Asia. This role leads and grows Marketing Services engagements across India's Public Sector Bank (PSU) portfolio, acting as a trusted advisor to clients, identifying new business opportunities and delivering marketing programs that drive acquisitions, activation, portfolio usage, spend growth and customer engagement.
What you will do
- Serve as the primary Marketing Services lead for assigned PSU banking clients.
- Build senior stakeholder relationships across marketing, cards, digital banking, liabilities, assets, merchant acquiring and business teams.
- Develop a deep understanding of client priorities, growth objectives and portfolio challenges.
- Position Visa as a strategic marketing partner beyond payments.
- Own annual revenue targets across assigned PSU clients.
- Develop and maintain a robust opportunity pipeline across Marketing Services service lines.
- Identify opportunities to sell marketing strategy, sponsorships, research, creative services, campaign execution and customer engagement solutions.
- Drive commercial negotiations, proposal development and statement-of-work creation.
- Increase utilization of client incentives and cash-funded engagements.
- Translate client business objectives into integrated marketing solutions.
- Develop programs that drive: Card acquisition, Activation and engagement, Portfolio usage and spend, Affluent and premium segment growth, Travel and cross-border usage, Merchant and acquiring growth, Product launches and repositioning
- Leverage Visa assets including sponsorships, insights, partnerships and consumer intelligence.
- Lead end-to-end project delivery from scoping through execution and measurement.
- Coordinate cross-functional teams including research, creative, media, sponsorship, product, consulting and external agencies.
- Ensure projects are delivered on time, within budget and to a high quality standard.
- Manage multiple concurrent engagements with strong attention to detail.
- Identify opportunities to connect PSU banking clients with relevant sports, music, travel, entertainment and lifestyle platforms.
- Develop sponsorship-led business cases linked to client objectives and measurable outcomes.
- Lead client presentations, activation planning and post-campaign reporting.
- Establish clear KPIs and success metrics for client engagements.
- Measure business impact and communicate outcomes to clients and internal stakeholders.
- Contribute to QBRs, annual planning and pipeline reviews.
Skills used in this role
What the employer is looking for
- 10-15 years of experience in marketing, consulting, banking, payments, partnerships or client management.
- Strong understanding of retail banking, cards, payments and customer lifecycle management.
- Proven experience managing enterprise clients and senior stakeholders.
- Track record of achieving commercial targets and growing client relationships.
- Experience developing and executing integrated marketing campaigns.
- Strong project management and stakeholder management skills.
- Excellent communication and presentation capabilities.
Preferred qualifications
- Experience working with PSU banks, large financial institutions or payment networks.
- Exposure to sponsorships, partnerships, loyalty, cards, digital banking or customer engagement programs.
- MBA from a leading institution preferred.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Visa
Visa Inc. is a multinational payment card services corporation that facilitates electronic funds transfers worldwide. The company empowers global commerce through its secure digital payment network, connecting consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
- Industry
- Banking
- Company size
- 34100 employees
- Founded
- 1958-09-18
- Location
- San Francisco, California, USA
- Funding stage
- Public Company
Funding
Public Company · $17.9B raised
- 2008-03-19IPO$17.9B
Leadership
Chief Executive Officer
Chief Financial Officer
Chief Product and Strategy Officer
Group President, Global Markets
Vice Chair, Chief People and Corporate Affairs Officer
Recent coverage
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