Product Manager (Growth - B2B Enterprise)
Adobe · Posted Oct 7
Creative software, document productivity, and digital marketing solutions
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About the role
The Enterprise Growth group within Adobe's Unified Platform organization is seeking a Product Manager to own Product-Led Growth across Adobe's B2B Enterprise business, turning grassroots end-user demand into enterprise-wide adoption. The team is building new pathways for enterprise customers beyond traditional sales and marketing motions, pairing free product access and personalized onboarding with in-product signals that point sales to the next upsell opportunity. This role will own and drive PLG initiatives, partnering with engineering, analytics, and go-to-market teams to define and ship growth product experiences.
What you will do
- Own the roadmap and prioritization for turning end-user demand into enterprise-wide adoption — from onboarding and activation through the signals that flag an account as ready to expand.
- Turn hunches into structured experiments — write test charters, run A/B tests, and use the results to make the call on what ships next.
- Dig into dashboards, funnel data, and usage signals to find where the biggest opportunities sit and confirm that shipped features are actually moving the needle.
- Work closely with go-to-market, technical, creative, and analytics teams to bring features to market. These features drive enterprise acquisition and revenue. They can also be reused across other Adobe product lines.
- Be the customer advocate every step of the way — help the entire product team see what makes the difference between just another feature and a customer delight!
Skills used in this role
What the employer is looking for
- 3–5+ years experience, with a track record of shepherding initiatives from idea through launch. Experience in a growth or data-heavy role is a plus.
- Experience driving growth directly from the product is important, ideally with free, freemium, trial, or conversion models. You understand what motivates users to pay. You have shipped features that demonstrate this.
- A natural inclination toward data with ability to define what success looks like and using the numbers to steer prioritization and strategy.
- Bachelor's degree or equivalent experience required — an MBA or related master's degree is a plus, not a mandate.
- Experience with AI: We seek a candidate experienced in building or working with AI-powered features or products. The candidate should also be eager to keep learning and growing in this area.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Adobe
Adobe Inc. is a global software company widely known for its creative, publishing, and document productivity tools, including Photoshop, Illustrator, Premiere Pro, and Acrobat. The company operates major cloud platforms—Creative Cloud, Document Cloud, and Experience Cloud—serving individual creators, small businesses, and large enterprises worldwide. Adobe has increasingly integrated powerful generative AI capabilities like Adobe Firefly and Acrobat AI Assistant into its product ecosystem.
- Industry
- Software
- Company size
- 31360+ employees
- Founded
- 1982-12-01
- Location
- San Jose, California, USA
- Funding stage
- Public Company
Funding
Public Company
- 1985-01-01Series A
Leadership
Chair and Chief Executive Officer
Steven Day
Interim Chief Financial Officer
President, Creativity and Productivity Business
President, Customer Experience Orchestration Business
Chief People Officer and Executive Vice President, Employee Experience
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