Salesforce Pardot Specialist
Dentsu · Posted Nov 6
Integrated advertising, marketing, media, and business transformation services
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About the role
The role sits within Dentsu's Merkle brand in Pune and owns the marketing automation platform and its connection to Salesforce. It involves building the landing pages, emails, and automations that generate and nurture leads, keeping data clean, and training marketers on the tools. The specialist also manages lead scoring and UTM tracking, nurture and drip programs, and the Pardot-Salesforce connector.
What you will do
- Build and maintain landing pages and forms; run A/B tests.
- Set up and maintain lead scoring, grading, and UTM tracking; report on engagement and campaign performance.
- Build and run nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability.
- Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution.
- Train business users on core features and maintain simple how-to documentation.
Skills used in this role
What the employer is looking for
- 5+ years of hands-on experience administering Pardot or Marketing Cloud Account Engagement.
- Working knowledge of Salesforce objects (Leads, Contacts, Accounts, Campaigns).
- Basic HTML and CSS for landing pages and email templates.
- Understanding of email compliance and deliverability.
- Ability to turn engagement data into clear recommendations and explain them to non-technical users.
Preferred qualifications
- Salesforce Administrator or Pardot Specialist certification.
- Experience with multi-touch attribution or a second marketing automation platform.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu
Dentsu Group Inc. is an integrated growth and transformation partner to the world's leading organizations, delivering comprehensive media, customer experience management (CXM), and creative services. Operating globally across approximately 120 countries, the agency combines deep human insights, creative innovation, and advanced data technologies to accelerate business growth. Headquartered in Tokyo, Japan, Dentsu has a rich heritage of shaping the advertising and marketing industry since 1901.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901-07-01
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Funding
Public Company
- 2022-03-29Post Ipo
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP & Global Chief Corporate Affairs Officer
Shigeki Endo
Executive Officer & Global CFO
Beth Ann Kaminkow
CEO, Dentsu Americas & Chief Global Client Officer
Yuichi Toyoda
CEO, Dentsu APAC
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