Senior Copywriter
Dentsu Creative · Posted Nov 2
Global creative network delivering branding, advertising, content marketing, and modern creativity services
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About the role
The role sits within Dentsu Creative and supports conceptualizing and realizing ideas through a comprehensive use of language and the written word. The work spans short form and long form copy across all creative channels of a consumer experience, establishing tonality alongside senior team members and management. This Senior Copywriter will write engaging web and real-time social content, interact within social media sites and off-site social properties, monitor social activity with measurement tools, and align with offline/online marketing and IT/web teams.
What you will do
- Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilisation etc.
- Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.
- Responsibility for hands on interaction with off-site social properties – other people blogs, other company Facebook fan pages, forums etc.
- Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement.
- Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
- Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc.
- Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
- Respond and react to changes within social networks – changes in functionality, methods of engagement etc.
- Monitor and present relevant data, trends, successes, exceptions etc.
- Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone.
- Deliver real time content within relevant social spaces which dynamically engages the audience.
- Creative input on content, ideas on social media viral marketing.
- Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
- Be enthusiastic but be responsible.
Skills used in this role
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu Creative
Dentsu Creative is a global creative network that transforms brands and businesses through the power of modern and transformative creativity. Launched by Dentsu to unify its creative output, the agency brings together thousands of experts globally to deliver integrated solutions that shape culture and invent the future. It operates as a core brand division of the multinational Dentsu Group.
- Industry
- Advertising
- Company size
- 5000-10000 employees
- Founded
- 2022
- Location
- New York, United States
- Funding stage
- Public Company
Funding
Public Company
Leadership
Takeshi Sano
Global CEO, Dentsu Group
Yasuharu Sasaki
Global Chief Creative Officer
John Mescall
Global Chief Creative Partner
Patricia McDonald
Global Chief Strategy Officer
Recent coverage
Adweek
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