Product Growth Analyst
Sokrati · Posted Nov 2
Data-driven performance marketing, digital media growth, and analytics solutions
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About the role
Sokrati is hiring a Product Growth Analyst in Mumbai to manage product feature lifecycles and lead product enablement, training, and documentation. The role spans product adoption and commercial enablement, training and demonstrations, documentation, and product ownership and lifecycle management. It will work with business and engineering teams to align on technical scope and release schedules, define feature requirements from competitor research and user feedback, and support product training and instructional content.
What you will do
- Monitor user onboarding and evaluate product adoption metrics across key stakeholder groups.
- Support commercial and business development teams with proposal collateral, customized demonstrations, and technical scope alignment.
- Serve as the operational liaison between business units and engineering teams to align on technical constraints, scope, and release schedules.
- Deliver structured product training, onboarding sessions, and technical demonstrations to internal stakeholders and clients.
- Develop professional presentation decks detailing product architecture, workflows, and commercial use cases.
- Script and produce instructional video tutorials and walkthroughs for product releases and user education.
- Translate data models, technical workflows, and API capabilities into functional business documentation.
- Conduct competitor research and synthesize user feedback to define new feature specifications.
- Author clear product requirements, user stories, and acceptance criteria.
- Plan delivery milestones and monitor implementation progress with development teams.
- Prioritize feature backlogs based on operational feasibility and business value.
Skills used in this role
What the employer is looking for
- 1–3 years of experience
Benefits and support
- Compensation and benefits are detailed in the job posting
About Sokrati
Sokrati is a tech-driven, data-enabled performance marketing and customer experience management agency based in India. Founded in 2009 by former Amazon executives, the company builds proprietary tools and algorithms to manage performance-driven advertising spend across search, social, marketplaces, and display networks. In 2017, Sokrati was acquired by Dentsu and integrated into its Merkle network, delivering tailored digital growth strategies and advanced customer acquisition campaigns for major global and Indian brands.
- Industry
- Performance Marketing
- Company size
- 500-1000 employees
- Founded
- 2009
- Location
- Pune, Maharashtra, India
- Funding stage
- Acquired
Funding
Acquired · $4.58M raised
- 2011-03-01Series A$1M
- 2015-01-10Series B$3.58M
Leadership
Abhirup Dutta
CEO, Sokrati & Performance Practice
Co-Founder & Managing Director
Ashish Mehta
Co-Founder
Santosh Gannavarapu
Co-Founder
Recent coverage
The Economic Times
Sokrati hives off SaaS-based product business to new entity2017-08-07
Dentsu
Dentsu Aegis Network Acquires Sokrati2017-08-09