Group Manager - Media Planning
Dentsu · Posted Nov 1
Integrated advertising, marketing, media, and business transformation services
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About the role
Dentsu (Carat brand) is hiring an experienced Group Head – Media Planning (Offline) to lead media planning and strategy across key client accounts. The role sits within an agency media planning function and requires depth in TV, Print and Radio planning, buying and campaign optimisation. The person will develop integrated media plans, lead client relationships and mentor the media planning team while working with Digital, Buying, Analytics and Account Management teams.
What you will do
- Lead offline media planning across TV, Print and Radio.
- Develop integrated media plans aligned with client objectives, target audiences and budgets.
- Manage end-to-end planning, media negotiations, buying and campaign execution.
- Analyse market trends, audience insights and media performance to optimise campaigns.
- Lead client discussions and build strong senior-level relationships.
- Guide and mentor the media planning team and ensure timely delivery of campaigns.
- Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.
- Monitor campaign performance, budgets and media deliverables.
- Present media recommendations, plans and performance reports to clients and senior stakeholders.
Skills used in this role
What the employer is looking for
- Education: MBA/PGDM in Marketing, Mass Communication or a related field preferred.
- Experience: 5-8 years of relevant experience in offline media planning, preferably with a leading media agency.
- Strong hands-on experience across TV, Print and Radio.
- Excellent understanding of media research, audience measurement, planning tools and market trends.
- Strong strategic, analytical and presentation skills.
- Proven experience in client servicing and team management.
- Ability to manage multiple accounts and work in a fast-paced agency environment.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu
Dentsu Group Inc. is an integrated growth and transformation partner to the world's leading organizations, delivering comprehensive media, customer experience management (CXM), and creative services. Operating globally across approximately 120 countries, the agency combines deep human insights, creative innovation, and advanced data technologies to accelerate business growth. Headquartered in Tokyo, Japan, Dentsu has a rich heritage of shaping the advertising and marketing industry since 1901.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901-07-01
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Funding
Public Company
- 2022-03-29Post Ipo
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP & Global Chief Corporate Affairs Officer
Shigeki Endo
Executive Officer & Global CFO
Beth Ann Kaminkow
CEO, Dentsu Americas & Chief Global Client Officer
Yuichi Toyoda
CEO, Dentsu APAC
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