Manager - Public Relations
Dentsu Creative · Posted Oct 22
Global creative network delivering branding, advertising, content marketing, and modern creativity services
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About the role
Dentsu Creative's social media team handles social strategy, content, creative and analytics for multiple brand accounts and new business pitches. The role sits within a digital marketing agency environment covering platforms such as LinkedIn, Instagram, Facebook, X and YouTube, with in-house creative production using Canva, Photoshop and Illustrator. This manager will own social strategy, content planning, performance reporting, graphic design and pitch presentations while coordinating with clients, strategy, creative and business development teams.
What you will do
- Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube.
- Manage social media calendars, content planning, publishing, and community engagement.
- Stay updated on social media trends, platform updates, topical conversations, and relevant industry news.
- Ensure consistent brand communication and tone of voice across platforms.
- Develop creative content ideas, captions, copy, and campaign concepts.
- Plan content formats including static posts, carousels, reels, videos, polls, and infographics.
- Coordinate with internal teams and clients for content approvals and execution.
- Identify opportunities for topical content and trend-based engagement.
- Monitor and analyze key metrics such as reach, impressions, engagement rate, follower growth, clicks, and conversions.
- Prepare monthly performance reports with actionable insights and recommendations.
- Identify high-performing content and optimize the content strategy based on data.
- Track competitor activities, industry benchmarks, and audience behavior.
- Create social media creatives, carousels, infographics, and other visual assets using tools such as Canva, Adobe Photoshop, and Illustrator.
- Translate content briefs into visually engaging and platform-appropriate designs.
- Maintain brand guidelines, visual consistency, and creative quality.
- Coordinate with video editors and other creative resources for reels and motion graphics, wherever required.
- Monitor comments, messages, mentions, and audience conversations.
- Identify emerging trends and relevant opportunities for real-time content.
- Support online reputation management and escalate sensitive issues when required.
- Coordinate with clients and internal teams for briefs, approvals, and campaign execution.
- Manage multiple projects and ensure timely delivery of content and reports.
- Present performance insights, content recommendations, and campaign ideas to stakeholders.
- Develop social media strategies, creative concepts, content pillars, and campaign ideas for new business pitches.
- Prepare pitch presentations, including social media audits, competitor analysis, platform strategies, content calendars, and campaign recommendations.
- Create engaging presentation slides with relevant graphics, data visualization, and creative references.
- Research prospective clients, industry trends, and audience insights to develop customized pitch solutions.
- Collaborate with the strategy, creative, and business development teams to deliver compelling, insight-led presentations.
Skills used in this role
What the employer is looking for
- 5 to 6 years of hands-on experience in social media management.
- Strong understanding of social media platforms, algorithms, content formats, and audience behaviour.
- Good knowledge of social media analytics and performance reporting.
- Proficiency in Canva, Adobe Photoshop, Illustrator, or similar graphic design tools.
- Strong copywriting, content planning, and creative thinking skills.
- Experience with social media management and analytics tools.
- Ability to manage multiple brands, meet deadlines, and work independently.
- Excellent communication, coordination, and presentation skills.
Preferred qualifications
- Experience working in a digital marketing agency.
- Knowledge of paid social media campaigns and performance marketing.
- Familiarity with social listening tools and competitor analysis.
- Understanding of AI-assisted content creation and social media optimization.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu Creative
Dentsu Creative is a global creative network that transforms brands and businesses through the power of modern and transformative creativity. Launched by Dentsu to unify its creative output, the agency brings together thousands of experts globally to deliver integrated solutions that shape culture and invent the future. It operates as a core brand division of the multinational Dentsu Group.
- Industry
- Advertising
- Company size
- 5000-10000 employees
- Founded
- 2022
- Location
- New York, United States
- Funding stage
- Public Company
Funding
Public Company
Leadership
Takeshi Sano
Global CEO, Dentsu Group
Yasuharu Sasaki
Global Chief Creative Officer
John Mescall
Global Chief Creative Partner
Patricia McDonald
Global Chief Strategy Officer
Recent coverage
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