Associate Manager - Public Relations
Dentsu Creative · Posted Oct 27
Global creative network delivering branding, advertising, content marketing, and modern creativity services
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About the role
The role sits within Dentsu Creative's public relations function, developing and executing strategic PR and communication initiatives that strengthen brand reputation, enhance media visibility, and support client business objectives across corporate, consumer, lifestyle, technology, and B2B brands. It spans media relations, corporate communications, reputation management, crisis communications, and integrated PR campaigns delivered in collaboration with Creative, Digital, Social Media, Content, and Client Servicing teams. The Associate Manager also prepares campaign reports and PR measurement dashboards, supports new business pitches, and mentors junior team members.
What you will do
- Develop and execute strategic public relations and communication plans aligned with client business objectives.
- Build and maintain strong relationships with journalists, editors, media houses, influencers, and industry stakeholders.
- Lead proactive media outreach to secure high-quality earned media coverage across print, digital, television, radio, and online platforms.
- Draft and review press releases, media pitches, speeches, articles, thought leadership content, Q&As, briefing documents, and other communication materials.
- Manage media interactions, interviews, press conferences, product launches, and corporate events.
- Monitor media coverage, industry trends, and competitor activities to identify communication opportunities and potential risks.
- Develop and execute crisis communication strategies, issues management plans, and reputation management initiatives.
- Collaborate with Creative, Digital, Social Media, Content, and Client Servicing teams to deliver integrated communication campaigns.
- Prepare campaign reports, media analysis, share of voice reports, and PR measurement dashboards with actionable insights.
- Support new business pitches by developing communication strategies, PR proposals, and media engagement plans.
- Ensure adherence to brand guidelines, communication standards, legal requirements, and organizational policies.
- Mentor junior team members, provide strategic guidance, and contribute to capability building within the PR function.
Skills used in this role
What the employer is looking for
- 4 to 5 years of relevant experience in Public Relations, Corporate Communications, Media Relations, Reputation Management, or Strategic Communications, preferably within a PR agency, communications consultancy, or corporate communications function.
- Bachelor's degree in mass communication, Journalism, Public Relations, Marketing, English, Business Administration, or a related field. A postgraduate qualification in Communications or an MBA is an added advantage.
- Proven experience in developing and executing integrated PR campaigns for corporate, consumer, lifestyle, technology, or B2B brands.
- Strong network and working relationships with journalists, editors, media houses, and digital publications.
- Excellent writing, editing, storytelling, and verbal communication skills with experience creating press releases, media kits, opinion pieces, and executive communications.
- Experience in media monitoring, campaign measurement, crisis communications, and reputation management.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu Creative
Dentsu Creative is a global creative network that transforms brands and businesses through the power of modern and transformative creativity. Launched by Dentsu to unify its creative output, the agency brings together thousands of experts globally to deliver integrated solutions that shape culture and invent the future. It operates as a core brand division of the multinational Dentsu Group.
- Industry
- Advertising
- Company size
- 5000-10000 employees
- Founded
- 2022
- Location
- New York, United States
- Funding stage
- Public Company
Funding
Public Company
Leadership
Takeshi Sano
Global CEO, Dentsu Group
Yasuharu Sasaki
Global Chief Creative Officer
John Mescall
Global Chief Creative Partner
Patricia McDonald
Global Chief Strategy Officer
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