Manager - CRM
dentsu · Posted Nov 2
Integrated advertising, marketing, media, and business transformation services
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About the role
Merkle, dentsu's customer experience agency, is hiring a Manager - CRM for its Pune (Baner) office to build and run Salesforce Marketing Cloud campaigns. The role sits in a marketing technology team working across Journey Builder, Automation Studio, Data Cloud, and AI-powered tooling such as Agentforce and Einstein AI. The manager will design omnichannel journeys across email, SMS, push, WhatsApp, and mobile, integrate Marketing Cloud with Salesforce CRM and third-party platforms, and partner with business, CRM, and analytics teams.
What you will do
- Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile
- Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder
- Build scalable marketing solutions using Marketing Cloud Next and AI-powered automation
- Configure Agentforce for Marketing to automate campaign execution and customer engagement
- Leverage Einstein AI for content generation, personalization, send-time optimization, and next-best-action recommendations
- Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs
- Develop reusable components, dynamic content, and personalized communications
- Support real-time customer engagement using event-driven marketing and Data Cloud activation
- Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences
Skills used in this role
What the employer is looking for
- Hands-on experience with Salesforce Marketing Cloud (Engagement)
- Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
- Experience with AMPscript, SQL, HTML, CSS, and SSJS
- Understanding of REST APIs and Salesforce CRM integration
- Familiarity with Data Cloud or Marketing Cloud Next is a plus
- Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable
- Marketing Cloud Engagement
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Email Studio
- Mobile Studio
- Marketing Cloud APIs
- Understanding of Marketing Cloud Next
- Exposure to Agentforce or AI-powered marketing capabilities
- Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation
- Basic understanding of Data Cloud concepts and customer data activation
- AMPscript
- SSJS (Server-Side JavaScript)
- SQL
- HTML
- CSS
- JavaScript
- REST APIs
- JSON
- OAuth
- Salesforce CRM integration
- API-based integrations
- Event-driven architecture
- Webhooks (preferred)
Preferred qualifications
- Salesforce Marketing Cloud Developer
- Marketing Cloud Engagement Administrator
- Marketing Cloud Email Specialist
Benefits and support
- Compensation and benefits are detailed in the job posting
About dentsu
Dentsu Group Inc. is an integrated growth and transformation partner to the world's leading organizations, delivering comprehensive media, customer experience management (CXM), and creative services. Operating globally across approximately 120 countries, the agency combines deep human insights, creative innovation, and advanced data technologies to accelerate business growth. Headquartered in Tokyo, Japan, Dentsu has a rich heritage of shaping the advertising and marketing industry since 1901.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901-07-01
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Funding
Public Company
- 2022-03-29Post Ipo
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP & Global Chief Corporate Affairs Officer
Shigeki Endo
Executive Officer & Global CFO
Beth Ann Kaminkow
CEO, Dentsu Americas & Chief Global Client Officer
Yuichi Toyoda
CEO, Dentsu APAC
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