Senior Manager Campaign
dentsu (Merkle) · Posted Oct 28
Data-driven customer experience management, digital marketing, analytics, and CRM services
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About the role
This role sits within Merkle, dentsu's customer experience agency, in Pune's Amar Madhuban Tech Park. The work centres on Salesforce Marketing Cloud campaign development, including omnichannel journeys across Email, SMS, Push, WhatsApp, and Mobile, along with integrations to Salesforce CRM and Data Cloud. The Senior Manager designs and builds personalized, AI-assisted marketing solutions using Journey Builder, Automation Studio, Agentforce, and Einstein AI in collaboration with business, CRM, and analytics teams.
What you will do
- Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile
- Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder
- Build scalable marketing solutions using Marketing Cloud Next and AI-powered automation
- Configure Agentforce for Marketing to automate campaign execution and customer engagement
- Leverage Einstein AI for content generation, personalization, send-time optimization, and next-best-action recommendations
- Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs
- Develop reusable components, dynamic content, and personalized communications
- Support real-time customer engagement using event-driven marketing and Data Cloud activation
- Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences
Skills used in this role
What the employer is looking for
- Hands-on experience with Salesforce Marketing Cloud (Engagement)
- Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
- Experience with AMPscript, SQL, HTML, CSS, and SSJS
- Understanding of REST APIs and Salesforce CRM integration
- Familiarity with Data Cloud or Marketing Cloud Next is a plus
- Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable
- Marketing Cloud Engagement
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Email Studio
- Mobile Studio
- Marketing Cloud APIs
- Understanding of Marketing Cloud Next
- Exposure to Agentforce or AI-powered marketing capabilities
- Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation
- Basic understanding of Data Cloud concepts and customer data activation
- AMPscript
- SSJS (Server-Side JavaScript)
- SQL
- HTML
- CSS
- JavaScript
- REST APIs
- JSON
- OAuth
- Salesforce CRM integration
- API-based integrations
- Event-driven architecture
- Webhooks (preferred)
Preferred qualifications
- Salesforce Marketing Cloud Developer
- Marketing Cloud Engagement Administrator
- Marketing Cloud Email Specialist
Benefits and support
- Compensation and benefits are detailed in the job posting
About dentsu (Merkle)
Merkle is a leading data-driven customer experience management (CXM) company and a dentsu company that specializes in delivering unique, personalized customer experiences across platforms and devices. Combining a deep heritage in data, technology, and analytics with performance media and CRM, Merkle helps Fortune 1000 organizations maximize customer value and drive digital transformation.
- Industry
- Customer Experience Management
- Company size
- 10001+ employees
- Founded
- 1988
- Location
- Columbia, Maryland, USA
- Funding stage
- Public Company
Funding
Public Company · $1.5B raised
- 2016-08-08Acquisition$1.5B
Leadership
Global CEO, Merkle
Global President of Merkle & Global Practice President, CXM at dentsu
Holden Bale
Global Chief Strategy Officer
Recent coverage
Research Live
Dentsu drops Merkle customer experience brand in Australia and New Zealand2026-05-13
Dentsu
Michael Komasinski appointed CEO, dentsu Americas2023-06-26
Dentsu
Dentsu Group Confirms 100% Ownership of Merkle2020-04-15