Associate Director - Account Management
dentsuaegis.wd3 · Posted Oct 26
Global marketing, media planning, digital communications, and business transformation services
BangaloreFull-timeOnsiteLead/Staff10–12 years₹35.0L–₹55.0L yearly<25 applicants
AdvertisingMarketingMediaDigital CommunicationsPublic RelationsPublic Company
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About the role
The role leads integrated media strategy and planning across ATL, digital, social, content, influencer, and performance marketing platforms. It involves translating client business objectives into media strategies, measuring campaign effectiveness, managing senior client relationships, and leading cross-functional teams. The Associate Director also drives account growth and mentors media planning and account management teams.
What you will do
- Lead the development of integrated media strategies and communication plans across ATL, digital, social, content, influencer, and performance marketing channels.
- Translate client business and marketing objectives into effective media strategies, audience-led communication plans, and channel recommendations.
- Drive consumer, category, competitor, and media landscape analysis to identify opportunities and develop differentiated media solutions.
- Define channel roles, audience segmentation, media mix, budget allocation, campaign phasing, reach and frequency objectives, and investment priorities.
- Ensure seamless integration between traditional and digital media channels to maximize campaign impact, audience engagement, and business outcomes.
- Evaluate emerging media platforms, audience trends, and innovative planning approaches to enhance campaign effectiveness.
- Provide strategic recommendations on media investments, campaign architecture, and communication opportunities based on client objectives and market dynamics.
- Establish campaign measurement frameworks, KPIs, and evaluation methodologies aligned with brand and business objectives.
- Monitor campaign performance across relevant metrics, including reach, frequency, impressions, engagement, CTR, CPC, CPM, CPL, conversions, and ROAS, as applicable.
- Partner with analytics and performance teams to derive actionable insights, optimize media investments, and improve campaign efficiency.
- Lead post-campaign analysis, effectiveness reviews, and strategic recommendations to strengthen future planning.
- Drive data-led decision-making through audience insights, media research, campaign analytics, and performance benchmarks.
- Ensure effective media budget management, investment tracking, forecasting, and accountability across client accounts.
- Act as a senior strategic partner to clients, building strong relationships with key stakeholders and understanding their business priorities.
- Lead client discussions, strategic presentations, annual media planning, campaign reviews, and quarterly business reviews.
- Proactively identify client challenges and recommend integrated media solutions that address business, brand, and consumer objectives.
- Drive alignment between client expectations, strategic recommendations, media investments, and campaign deliverables.
- Manage senior stakeholder expectations and navigate complex client requirements with strong communication and problem-solving skills.
- Identify opportunities for account growth, cross-selling, upselling, and expanding integrated media mandates.
- Contribute to client retention and long-term account development through strategic value creation and consistent delivery excellence.
- Work closely with strategy, creative, content, digital, performance, media buying, analytics, production, and external partners to deliver integrated campaigns.
- Provide strategic direction to internal teams to ensure consistency in campaign objectives, messaging, channel roles, and execution.
- Oversee planning timelines, budget approvals, campaign deliverables, and key milestones to ensure seamless campaign delivery.
- Facilitate collaboration across teams and resolve planning or execution challenges to maintain quality and efficiency.
- Ensure integrated media recommendations are practical, commercially viable, and aligned with client expectations.
- Drive continuous improvement in planning processes, campaign workflows, and reporting standards.
- Lead, mentor, and develop media planning and account management teams, fostering strategic thinking, ownership, and accountability.
- Review and guide the quality of media strategies, planning recommendations, client presentations, and campaign evaluations.
- Build a culture of collaboration, analytical rigor, innovation, and continuous learning.
- Allocate resources effectively across accounts and projects while maintaining high standards of delivery.
- Support the development of team capabilities across integrated planning, media measurement, client management, and emerging media trends.
- Lead or contribute to new business pitches, integrated media proposals, strategic presentations, and client growth initiatives.
- Develop compelling media solutions that demonstrate strategic differentiation, measurable value, and business impact.
- Support revenue growth, account profitability, resource planning, and effective management of media-related commercial commitments.
- Build strong relationships with media owners, publishers, digital platforms, and ecosystem partners to unlock new opportunities.
- Stay abreast of industry developments, emerging media technologies, and competitive offerings to strengthen the agency’s strategic proposition.
Skills used in this role
Integrated Media PlanningMedia StrategyATLDigital MediaSocial MediaContent MarketingInfluencer MarketingPerformance MarketingMedia BuyingAnalyticsROASCTRCPCCPMCPLAccount ManagementClient Relationship ManagementBusiness DevelopmentRevenue GrowthBudget ManagementTeam LeadershipMentoringCommunicationProblem Solving
What the employer is looking for
- Bachelor’s degree in Marketing, Advertising, Media, Mass Communication, Business, or a related discipline; a postgraduate qualification is an advantage.
- 10 to 12 years of relevant experience in integrated media planning, media strategy, or media and account leadership within an advertising or media agency.
- Proven experience in developing and leading integrated media strategies across traditional and digital media channels.
Benefits and support
- Compensation and benefits are detailed in the job posting
About dentsuaegis.wd3
Dentsu is a global integrated growth and transformation partner that helps brands navigate disruption and drive sustainable business growth through deep audience insights, modern creativity, media, and technology. Operating across approximately 120 countries, the network unites specialized agencies to deliver transformative progress in marketing, data, and commerce. The company previously operated as Dentsu Aegis Network before unifying its global branding under Dentsu.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Leadership
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Takeshi Sano
Representative Executive Officer, President & Global CEO
SE
Shigeki Endo
Executive Officer, Global CFO
YW
Yoshimasa Watahiki
Representative Executive Officer, EVP, Global Chief Corporate Affairs Officer
SZ
Shirli Zelcer
Chief Data & Technology Officer
AB
Alex Bedier
Global Chief Information Officer
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