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Associate Director - Account Management

Dentsu Aegis Network · Posted Oct 8

Global media, digital marketing, and creative communications services

GurugramFull-timeOnsiteLead/Staff7+ years₹25.0L–₹35.0L yearly57 applicants
MarketingAdvertisingDigital CommunicationsMedia PlanningPublic RelationsPublic Company
Full time

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About the role

Dentsu Aegis Network is seeking an Associate Director - Account Management to lead high-value client relationships and integrated digital and media solutions out of Gurugram. The role spans integrated media, performance marketing, campaign strategy, analytics, content and creative capabilities, with end-to-end ownership of key accounts. The candidate will translate client business objectives into integrated strategies, guide media and campaign execution, evaluate performance, and drive long-term account growth.

What you will do

  • Own the overall relationship and strategic direction for a portfolio of key accounts, serving as a trusted partner to senior client stakeholders.
  • Develop a strong understanding of clients' businesses, categories, consumers, competitive landscape, marketing priorities, budgets, and growth objectives.
  • Translate client business challenges into clear marketing, communication, media, and digital opportunities.
  • Lead integrated account planning across brand, digital, media, social, performance, content, and other relevant capabilities.
  • Build strong, long-term client relationships by consistently demonstrating strategic thinking, proactive problem-solving, and measurable business impact.
  • Lead senior-level client conversations, business reviews, strategic discussions, and performance presentations.
  • Anticipate client needs, manage expectations, and proactively address opportunities, risks, and escalations.
  • Lead the development of integrated digital and media strategies aligned with business and marketing objectives.
  • Guide teams in translating business objectives into audience, communication, media, platform, content, and performance strategies.
  • Oversee media planning and investment across relevant digital channels, with strong expertise in Meta (Facebook & Instagram).
  • Ensure the right balance between brand building, audience engagement, lead generation, conversion, and performance objectives.
  • Provide strategic direction on audience segmentation, media mix, campaign architecture, budget allocation, channel selection, and campaign timelines.
  • Ensure creative, content, media, and performance teams work against a common strategic direction rather than operating in silos.
  • Evaluate emerging platforms, digital trends, consumer behaviours, and technology developments to identify relevant opportunities for clients.
  • Provide end-to-end oversight of campaigns from briefing and strategy through planning, execution, optimization, reporting, and post-campaign learning.
  • Ensure campaigns are delivered against agreed objectives, timelines, budgets, quality standards, and performance expectations.
  • Partner with Performance Marketing and Media teams to monitor and improve campaign effectiveness.
  • Review and interpret key digital metrics including CTR, CPC, CPL, CPA, conversions, reach, engagement, ROI, ROAS, and other relevant KPIs.
  • Move beyond reporting numbers to identify why campaigns are performing the way they are, what the business implications are, and what should be done next.
  • Drive a culture of continuous optimization and experimentation across accounts.
  • Ensure campaign learnings are captured and translated into actionable recommendations for future planning.
  • Take ownership of the growth and expansion of assigned accounts.
  • Identify opportunities to increase the scope of services across digital, media, performance marketing, creative, content, analytics, and other capabilities.
  • Work with internal leadership and specialist teams to develop integrated solutions, proposals, and growth plans.
  • Contribute actively to new business pitches, RFPs, client presentations, and strategic proposals.
  • Develop a strong understanding of client budgets, scopes, commercial priorities, and account profitability.
  • Build relationships that support client retention, increased revenue, and long-term business partnerships.
  • Oversee the development of integrated campaign reports, dashboards, performance reviews, and strategic presentations.
  • Ensure reporting connects media and campaign performance with broader marketing and business outcomes.
  • Lead periodic business reviews with clients, highlighting performance, key learnings, challenges, opportunities, and future recommendations.
  • Use data, consumer insights, campaign learnings, and market trends to influence future strategy.
  • Establish strong account governance around budgets, timelines, deliverables, campaign performance, and documentation.
  • Serve as the central integrator between the client and internal specialist teams.
  • Ensure alignment between client expectations, strategic direction, creative output, media plans, performance objectives, and execution.
  • Build strong relationships with senior stakeholders across both client and agency teams.
  • Resolve conflicts and competing priorities while maintaining focus on business objectives.
  • Ensure effective communication and decision-making across complex, multi-team engagements.

Skills used in this role

Meta AdsFacebookInstagramMedia PlanningPerformance MarketingSocial MediaDigital MarketingCampaign ManagementAnalyticsROASROICTRCPCCPLCPAaccount managementclient managementstakeholder managementnegotiationpresentation skillsmentoring

What the employer is looking for

  • 7+ years of relevant experience in Digital Marketing, Integrated Media, Account Management, Client Servicing, Advertising, Performance Marketing, or related areas.
  • Proven experience managing large, integrated, and strategic client accounts.
  • Strong understanding of Digital Marketing, Media Planning, Meta Ads, Performance Marketing, Social Media, and integrated campaign planning.
  • Experience translating business and marketing objectives into integrated communication and media strategies.
  • Strong understanding of digital campaign metrics, performance measurement, optimization, and analytics.
  • Demonstrated experience managing and mentoring account management/client servicing teams.
  • Experience working with cross-functional teams across Media, Creative, Performance, Analytics, Strategy, Content, and other specialist functions.
  • Strong experience in senior-level client management, presentations, negotiations, and stakeholder management.
  • Experience in account growth, upselling/cross-selling

Benefits and support

  • Compensation and benefits are detailed in the job posting

About Dentsu Aegis Network

Dentsu Aegis Network logo

Dentsu Aegis Network

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Dentsu Aegis Network was a multinational media and digital marketing communications company that provided brand, media, and digital services through network brands such as Carat, iProspect, and Merkle. It operated as the international business headquarters of Dentsu Group outside of Japan before fully transitioning its operations under the unified 'dentsu' brand. The company specialized in integrated communications, experience transformation, and data-driven marketing solutions.

Industry
Marketing
Company size
10001+ employees
Founded
2013
Location
London, United Kingdom
Funding stage
Public Company

Funding

Public Company

Dentsu Group Inc.

Leadership

TS

Takeshi Sano

Representative Executive Officer, President & Global CEO

SE

Shigeki Endo

Executive Officer, Global CFO

BA

Beth Ann Kaminkow

CEO, dentsu Americas & Chief Global Client Officer

Recent coverage

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