Manager - Media Planning
dentsu · Posted Oct 6
Integrated advertising, marketing, media, and business transformation services
Get a personal compatibility score
Add a resume for personal matches
About the role
This role sits within Carat, dentsu's media agency brand, based in Bangalore, and provides support to the senior media team to ensure campaigns run smoothly and to plan. The team develops, implements and optimizes integrated media strategies across digital and traditional channels including Digital, Television, Radio, Print and OOH. This Manager - Media Planning role owns audience planning, media buying, budget management, campaign performance analysis and stakeholder management to deliver marketing objectives and maximize return on media investment.
What you will do
- Develop comprehensive media plans aligned with client and business objectives.
- Recommend the optimal media mix across Digital, Television, Radio, Print, OOH, and Emerging Media.
- Conduct market, audience, and competitor analysis to support planning decisions.
- Create media strategies that maximize reach, engagement, and conversions.
- Build annual, quarterly, and campaign-specific media plans.
- Allocate media budgets effectively across channels and platforms.
- Coordinate with buying teams, publishers, media owners, and agencies for campaign execution.
- Ensure timely launch and smooth delivery of campaigns.
- Monitor campaign KPIs and track media effectiveness.
- Analyze campaign performance and provide actionable recommendations.
- Conduct post-campaign evaluations and prepare performance reports.
- Optimize media investments to improve ROI and efficiency.
- Act as the primary point of contact for clients and internal stakeholders.
- Present media strategies, recommendations, and campaign performance reviews.
- Build strong relationships with media partners and vendors.
- Collaborate with creative, analytics, and account management teams.
- Manage campaign budgets and media spends.
- Ensure media plans are delivered within approved budgets.
- Negotiate rates and value-added opportunities with media partners.
- Track billing, reconciliations, and campaign financials.
- Lead and mentor media planners and executives.
- Review planning outputs and maintain quality standards.
- Support team development and knowledge sharing initiatives.
Skills used in this role
What the employer is looking for
- Bachelor's Degree in Marketing, Advertising, Mass Communication, Business Administration, or related field.
- MBA preferred.
- 3-4 years of experience in Media Planning, Media Buying, or Integrated Marketing Communications.
- Experience working with media agencies, advertising agencies, or large marketing organizations.
- Media Planning & Strategy
- Audience Research & Insights
- Media Buying & Negotiation
- Budget Management
- Campaign Analytics
- Market Research
- Performance Reporting
- BARC
- TAM/TGI/MRI Data (where applicable)
- Google Analytics
- Meta Ads Manager
- Google Ads
- Media Planning Tools
- Excel & PowerPoint
- Strategic Thinking
- Stakeholder Management
- Communication & Presentation Skills
- Analytical Ability
- Negotiation Skills
- Leadership & Team Management
- Problem Solving
Preferred qualifications
- FMCG
- Telecom
- Retail & E-commerce
- BFSI
- Entertainment & OTT
- Consumer Technology
Benefits and support
- Compensation and benefits are detailed in the job posting
About dentsu
Dentsu Group Inc. is an integrated growth and transformation partner to the world's leading organizations, delivering comprehensive media, customer experience management (CXM), and creative services. Operating globally across approximately 120 countries, the agency combines deep human insights, creative innovation, and advanced data technologies to accelerate business growth. Headquartered in Tokyo, Japan, Dentsu has a rich heritage of shaping the advertising and marketing industry since 1901.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901-07-01
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Funding
Public Company
- 2022-03-29Post Ipo
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP & Global Chief Corporate Affairs Officer
Shigeki Endo
Executive Officer & Global CFO
Beth Ann Kaminkow
CEO, Dentsu Americas & Chief Global Client Officer
Yuichi Toyoda
CEO, Dentsu APAC
Recent coverage
Campaign Middle East
dentsu ventures into Hollywood with 'The Angry Birds Movie 3'2026-10-06
Dentsu
Carat Named Media Network Of The Year At Cannes Lions 20262026-06-22
Dentsu
Dentsu Unveils Next Evolution Of Dentsu.Connect, Industry's First Truly Agentic AI-Powered Operating System For Modern Marketing2026-04-07
Dentsu
Dentsu Announces New Global Management Structure — Further Contributing to Client Growth by Strengthening Execution Capabilities2026-02-13