Senior Executive - Media Operations
Dentsu India · Posted Oct 13
Integrated advertising, media planning, digital marketing, and creative services
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About the role
The Media Operations team at Dentsu India (Carat brand) executes and monitors offline media campaigns across television and radio for diverse brands and agency clients. The role is responsible for the end-to-end execution, monitoring, reconciliation, and reporting of TV and Radio campaigns, working closely with planning teams, TV channels, radio stations, and other media partners. It involves releasing and tracking Release Orders, spot monitoring, make-goods, documentation, and billing reconciliation.
What you will do
- Manage day-to-day TV & Radio campaign operations and execution.
- Release and track Release Orders (ROs) as per approved media plans.
- Coordinate with TV channels, radio stations, and internal teams for smooth campaign execution.
- Ensure campaigns go live as per the approved channel/station mix, markets, dates, time bands, spot durations, and schedules.
- Monitor spot telecasts/broadcasts and identify missed spots, under-deliveries, scheduling discrepancies, or other execution issues.
- Follow up with media partners for make-goods/compensatory spots wherever required.
- Handle spot confirmations, telecast certificates/broadcast logs, and campaign documentation.
- Coordinate for material delivery, traffic instructions, creative changes, and campaign start/end dates.
- Prepare regular campaign status reports, spot monitoring reports, and reconciliation reports.
- Support the team with billing reconciliation and ensure invoices are aligned with actual campaign deliveries.
Skills used in this role
What the employer is looking for
- Good understanding of TV & Radio operational processes.
- Familiarity with ROs, schedules, spot monitoring, make-goods, reconciliation, and billing processes.
- Strong working knowledge of Microsoft Excel.
- Good numerical ability and attention to detail.
- Strong coordination and follow-up skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Ability to work in a fast-paced media agency environment.
Preferred qualifications
- Candidates from media agencies or advertising agencies with relevant offline media experience would be preferred.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu India
Dentsu India is one of the country's largest advertising and media networks, offering integrated marketing, digital performance, creative solutions, and customer experience management. Operating as part of Dentsu Group, it delivers innovative brand strategies and cutting-edge data and technology capabilities to top global and regional organizations. The network brings together specialized agencies spanning creative, media, and CXM sectors.
- Industry
- Advertising
- Company size
- 5000+ employees
- Founded
- 1986
- Location
- Mumbai, Maharashtra, India
- Funding stage
- Public Company
Funding
Public Company
Leadership
Harsha Razdan
Chief Executive Officer, South Asia
Kartik Iyer
Chief Operating Officer, dentsu India
Sujit Vaidya
Chief Financial Officer, South Asia
Amit Wadhwa
CEO, Dentsu Creative & Media Brands, South Asia
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