Associate Architect Braze
dentsu · Posted Sep 29
Integrated advertising, marketing, media, and business transformation services
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About the role
Merkle, part of dentsu, delivers marketing technology, data and customer experience services for clients. This role is an Associate Architect for Braze, owning the full lifecycle design and implementation of the Braze customer engagement platform for client digital channels. The architect works with clients during discovery, documents technical requirements, builds SDK/API/tag and data ingestion integrations, and supports pre-sales and project delivery across IST, GMT, EST and ANZ time zones.
What you will do
- Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle.
- Work with the client during discovery phase to develop the use cases and implementation requirements
- Document the technical requirements to be used in solution design and for implementation
- Serve as a technical liaison and consultant for the client's web and app developers and engineers
- Develop necessary code within the platform
- Architect and implement tags, SDKs, API connections, and other connectors to enable data ingestion and/or campaign activation across all the client's digital channels
- Conduct training, deliver presentations, and lead meetings with clients and partners
- Assist with the pre-sales process & Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work.
- Understand and have experience in using Liquid to set dynamic attributes and events
- Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).
Skills used in this role
What the employer is looking for
- 8+ years
- Atleast 3 to 4 years experience in Braze
- Atleast 4 years experience in Implementation
- A minimum of 3-5 years' experience working with Braze
- Be certified in Braze
- Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects
- Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, …)
- Understanding of digital advertising and digital marketing KPIs and metrics
- Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects.
- Excellent written and verbal communication skills.
- Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies.
- Ability to work across multiple projects.
- Fluent in English - written and verbal fluency
Preferred qualifications
- Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc.
- Broader web and database development experience.
- Experience with marketing automation platforms or customer data platforms from other vendors.
- Ability to work with tag management systems such as Google Tag Manager.
- Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.
Benefits and support
- Compensation and benefits are detailed in the job posting
About dentsu
Dentsu Group Inc. is an integrated growth and transformation partner to the world's leading organizations, delivering comprehensive media, customer experience management (CXM), and creative services. Operating globally across approximately 120 countries, the agency combines deep human insights, creative innovation, and advanced data technologies to accelerate business growth. Headquartered in Tokyo, Japan, Dentsu has a rich heritage of shaping the advertising and marketing industry since 1901.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901-07-01
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Funding
Public Company
- 2022-03-29Post Ipo
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP & Global Chief Corporate Affairs Officer
Shigeki Endo
Executive Officer & Global CFO
Beth Ann Kaminkow
CEO, Dentsu Americas & Chief Global Client Officer
Yuichi Toyoda
CEO, Dentsu APAC
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