Senior Content Strategist
Merkle · Posted Oct 13
Data-driven customer experience management, marketing, and digital transformation services
Get a personal compatibility score
Add a resume for personal matches
About the role
Merkle (dentsu) is hiring a Senior Content Strategist for its content strategy capability in Pune, supporting client service and product design projects. The role works with experience strategists and analysts to research audience needs, data insights, and competitive landscapes, and builds content frameworks such as audits, matrices, models, journey maps, site maps, and migration maps. It also owns content governance, supply chain workflows, and taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms.
What you will do
- Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
- Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps
- Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
- Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
- Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
- Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients
Skills used in this role
What the employer is looking for
- Bachelor’s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment
- Ability to drive content strategy while collaborating closely with project teams and client leaders
- Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
- Experienced with content management systems and measurement platforms
- Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success
- Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
- Willingness to be a proactive leader in content strategy and on project teams
Benefits and support
- Compensation and benefits are detailed in the job posting
About Merkle
Merkle is a data-driven, technology-enabled customer experience management (CXM) company and part of the dentsu network. It specializes in delivering unique, personalized customer experiences across platforms and devices by leveraging deep capabilities in data science, analytics, and CRM. The company operates globally, helping enterprise brands drive business growth and long-term customer loyalty.
- Industry
- Digital Marketing
- Company size
- 10001+ employees
- Founded
- 1988
- Location
- Columbia, Maryland, USA
- Funding stage
- Acquired
Funding
Acquired
Leadership
Global President
Chairman / Former CEO
Chief Technology Officer, Americas
Chief Operating Officer, Americas
Recent coverage
Merkle
Merkle and Talon.One Announce Global Partnership2026-09-28
Merkle
Merkle Announces Customer Value Hub for Travel & Hospitality Powered by Adobe CX Enterprise2026-09-17
Merkle
Samsung Appoints Merkle to Drive CRM Transformation Across European Markets2026-03-10
Merkle
Merkle Announces New Industry-Specific Customer Experience Solutions Powered by Adobe Experience Cloud2026-03-24