Senior Manager - Media Planning
Dentsu · Posted Oct 13
Integrated advertising, marketing, media, and business transformation services
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About the role
Dentsu Creative's media practice works with advertiser accounts across search, social, video, programmatic, CTV, retail media, and influencer channels, advising marketing leaders on where to invest for growth. The Senior Manager serves as the day-to-day client lead and digital media strategist for a portfolio of advertiser accounts, owning the client relationship, the quality of the media plans, and the account's commercial health. The role leads internal strategy and analytics teams, drives measurement through attribution and marketing mix modeling, and supports new business pitches and account expansion.
What you will do
- Act as the primary day-to-day lead for marketing, brand, and performance teams on media investment, channel mix, and growth strategy.
- Run regular business reviews, present performance and recommendations, and build relationships up to senior marketing leaders.
- Manage client expectations and escalations, and keep your Director informed early.
- Lead the digital media planning approach for each client: audience strategy, channel roles, across search, social, video, programmatic, CTV, retail media, and influencer, with core expertise in Digital Marketing.
- Bring a point of view on digital media shifts, such as connected TV, commerce media, AI-led buying, and privacy-driven changes to targeting and measurement.
- Partner with creative, data, technology, and commerce teams to turn business goals into integrated, measurable media plans.
- Identify growth opportunities within existing accounts, such as new channels, markets, and services like analytics and commerce media.
- Support pitches, media reviews, and RFPs: build the media strategy, plans, and proposals, and present to client teams.
- Oversee campaign planning, buying, and trading, and make sure quality and client expectations are met.
- Use measurement frameworks such as attribution, marketing mix modeling, and incrementality testing to optimize spend and prove results.
Skills used in this role
What the employer is looking for
- 4–5 years of experience in strategy, digital transformation, or management consulting.
- Proven record of leading client engagements
- Strong grasp of digital themes: customer experience, omnichannel, cloud and platforms, data and AI, and digital operating models.
- Demonstrated contribution to sales, including proposal leadership and account expansion.
- Excellent structured problem-solving, storytelling, and executive communication.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu
Dentsu Group Inc. is an integrated growth and transformation partner to the world's leading organizations, delivering comprehensive media, customer experience management (CXM), and creative services. Operating globally across approximately 120 countries, the agency combines deep human insights, creative innovation, and advanced data technologies to accelerate business growth. Headquartered in Tokyo, Japan, Dentsu has a rich heritage of shaping the advertising and marketing industry since 1901.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901-07-01
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Funding
Public Company
- 2022-03-29Post Ipo
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP & Global Chief Corporate Affairs Officer
Shigeki Endo
Executive Officer & Global CFO
Beth Ann Kaminkow
CEO, Dentsu Americas & Chief Global Client Officer
Yuichi Toyoda
CEO, Dentsu APAC
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