SF Data Cloud consultant
dentsu (Merkle) · Posted Sep 15
Data-driven customer experience management, digital marketing, analytics, and CRM services
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About the role
Merkle, a dentsu company, is hiring a Salesforce Data Cloud consultant in Pune. The role focuses on implementing and administering Salesforce Data Cloud, building identity resolution frameworks, creating actionable audiences, and activating customer data to drive personalization and business outcomes. The ideal candidate is an expert who can independently deliver Customer 360 and omnichannel marketing use cases.
What you will do
- Design, build, and maintain systems that power dentsu (Merkle)'s customer experience management platform
- Collaborate with cross-functional teams to ship high-impact features
Skills used in this role
What the employer is looking for
- Hands-on experience with Salesforce Data Cloud implementation and administration.
- Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
- AI-driven segmentation, propensity modeling, and Next Best Action use cases.
- Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
- Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Knowledge of customer journeys, lifecycle marketing, and personalization.
- Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
Preferred qualifications
- Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
- Integration with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.
- Salesforce Certified Data Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce AI Associate
Benefits and support
- Compensation and benefits are detailed in the job posting
About dentsu (Merkle)
Merkle is a leading data-driven customer experience management (CXM) company and a dentsu company that specializes in delivering unique, personalized customer experiences across platforms and devices. Combining a deep heritage in data, technology, and analytics with performance media and CRM, Merkle helps Fortune 1000 organizations maximize customer value and drive digital transformation.
- Industry
- Customer Experience Management
- Company size
- 10001+ employees
- Founded
- 1988
- Location
- Columbia, Maryland, USA
- Funding stage
- Public Company
Funding
Public Company · $1.5B raised
- 2016-08-08Acquisition$1.5B
Leadership
Global CEO, Merkle
Global President of Merkle & Global Practice President, CXM at dentsu
Holden Bale
Global Chief Strategy Officer
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