Manager - Digital Planning
Dentsu · Posted Sep 22
Integrated advertising, marketing, media, and business transformation services
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About the role
This role sits within Iprospect, a dentsu agency, and is responsible for providing digital planning solutions to clients, taking ownership of all planning tasks within the team to ensure campaigns run smoothly and to plan. The role covers full-funnel digital media planning across YouTube, Meta, programmatic (DV360), OTT/CTV and premium publishers, along with audience insights, client leadership and mentoring junior planners.
What you will do
- Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
- Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
- Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
- Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
- Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.
Skills used in this role
What the employer is looking for
- Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
- Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu
Dentsu Group Inc. is an integrated growth and transformation partner to the world's leading organizations, delivering comprehensive media, customer experience management (CXM), and creative services. Operating globally across approximately 120 countries, the agency combines deep human insights, creative innovation, and advanced data technologies to accelerate business growth. Headquartered in Tokyo, Japan, Dentsu has a rich heritage of shaping the advertising and marketing industry since 1901.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901-07-01
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Funding
Public Company
- 2022-03-29Post Ipo
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP & Global Chief Corporate Affairs Officer
Shigeki Endo
Executive Officer & Global CFO
Beth Ann Kaminkow
CEO, Dentsu Americas & Chief Global Client Officer
Yuichi Toyoda
CEO, Dentsu APAC
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