Director - Media Effectiveness
Dentsu · Posted Sep 18
Integrated advertising, marketing, media, and business transformation services
Get a personal compatibility score
Add a resume for personal matches
About the role
The Director of Marketing Effectiveness will play a pivotal role in steering the team's strategic & operational direction. The key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice, fostering collaboration across diverse channels to deliver a cohesive and strategic response to meet clients' marketing objectives. The role sits within Dentsu X in Bangalore and drives marketing measurement, analytics, and cross-channel attribution.
What you will do
- Execute Strategic Roadmap:
- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
- Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning.
- Drive tangible business outcomes through a well-defined and actionable strategy.
- Harmonize Online and Offline Channel Performance:
- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
- Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.
- Derive actionable insights to inform strategic decision-making.
- Client Data Acquisition:
- Facilitate clients in acquiring essential data for ROI analyses.
- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.
- Collaborate with the Media Team:
- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
- Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.
- Drive Evolution of Measurement Practices:
- Propel the evolution and acceleration of measurement practices.
- Introduce innovative test designs to ensure continual learning and adaptation to industry shifts.
- Refine and Enhance Analytics Models:
- Continuously refine and enhance marketing analytics and optimization models.
- Work closely with the data science team to adapt models to shifts in the business landscape.
- Develop Replicable Models and Tools:
- Develop replicable models, tools, and templates that are scalable and universally applicable across clients.
- Ensure the efficiency and effectiveness of measurement tools for seamless implementation.
- Ad Hoc Analysis and Decision Support:
- Address requests for ad hoc analysis to guide business decisions.
- Inform marketing budget allocation through comprehensive analysis and insights.
Skills used in this role
What the employer is looking for
- Required: 9+ years of relevant experience.
- Skills Required: Marketing Analytics | Consumer Insights | Measurement & Attribution | Marketing Mix Modeling (MMM) | Media Effectiveness | Social Analytics and Listening | Revenue Growth Management (RGM) | Trade Spend Optimization | Pricing Strategy | Shopper Analytics | Digital Measurement | Cross-functional Stakeholder Management | Executive Communication | Strategic Consulting | Go-to-Market Strategy | Econometric Modeling | Promotional Effectiveness | Data Storytelling | Dashboard Building | Team management
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu
Dentsu Group Inc. is an integrated growth and transformation partner to the world's leading organizations, delivering comprehensive media, customer experience management (CXM), and creative services. Operating globally across approximately 120 countries, the agency combines deep human insights, creative innovation, and advanced data technologies to accelerate business growth. Headquartered in Tokyo, Japan, Dentsu has a rich heritage of shaping the advertising and marketing industry since 1901.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901-07-01
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Funding
Public Company
- 2022-03-29Post Ipo
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP & Global Chief Corporate Affairs Officer
Shigeki Endo
Executive Officer & Global CFO
Beth Ann Kaminkow
CEO, Dentsu Americas & Chief Global Client Officer
Yuichi Toyoda
CEO, Dentsu APAC
Recent coverage
Campaign Middle East
dentsu ventures into Hollywood with 'The Angry Birds Movie 3'2026-10-06
Dentsu
Carat Named Media Network Of The Year At Cannes Lions 20262026-06-22
Dentsu
Dentsu Unveils Next Evolution Of Dentsu.Connect, Industry's First Truly Agentic AI-Powered Operating System For Modern Marketing2026-04-07
Dentsu
Dentsu Announces New Global Management Structure — Further Contributing to Client Growth by Strengthening Execution Capabilities2026-02-13