Sr. Analyst - SPSS
Dentsu Aegis Network · Posted Oct 29
Global media, digital marketing, and creative communications services
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About the role
This role sits within the Merkle (dentsu) market research data processing team based at DGS India in Thane, Mumbai, supporting the collection, analysis, and dissemination of insights to clients. The work centres on SPSS-based data validation, processing, and tabulation for market research studies across industries. The Sr. Analyst will manage 8-10 concurrent data processing projects, build and execute validation scripts, and coordinate with clients and internal stakeholders through the project lifecycle.
What you will do
- Manage 8-10 concurrent market research data processing projects with minimal supervision.
- Perform data validation and processing activities using SPSS.
- Prepare and execute complex project setups accurately and efficiently.
- Create and maintain project schedules and timelines.
- Coordinate with clients and internal stakeholders throughout the project lifecycle.
- Proactively identify and resolve project issues and risks.
- Ensure all studies are delivered using a First Time Right (FTR) approach.
- Develop and execute data validation scripts using various input data sources.
- Maintain project documentation and ensure process compliance.
- Handle SPSS-based activities including coding, weighting, merging, stacking, and formatting.
- Work closely with clients to resolve project-related concerns.
- Support ongoing improvements in execution quality and productivity.
- Execute projects as per established plans and timelines.
- Participate in training programs and process improvement initiatives.
- Ensure proper reconciliation and maintenance of programmatic platform updates.
- Support internal teams with project closure and invoicing activities.
- Adhere to organizational standards, processes, and quality guidelines.
Skills used in this role
What the employer is looking for
- Strong hands-on experience in SPSS Data Validation.
- Expertise in data validation, data merging, coding, weighting, stacking, formatting, and SPSS functions.
- Ability to create and execute data validation scripts in SPSS.
- Strong understanding of questionnaire logic and market research data structures.
- Experience managing multiple market research projects simultaneously.
- Knowledge of market research methodologies such as Tracking, Concept Testing, Copy Testing, Segmentation, and MaxDiff.
- Strong analytical, problem-solving, and project management skills.
- Excellent stakeholder and client communication skills.
- Bachelor's Degree (Mandatory).
Preferred qualifications
- Experience in Data Tabulation using SPSS.
- Exposure to tracking studies, segmentation studies, and advanced market research methodologies.
- Client-facing and consulting experience.
- Advanced Excel and PowerPoint skills.
- Post-graduate qualification in Market Research or related field.
- Post-Graduation in Market Research or related field preferred.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu Aegis Network
Dentsu Aegis Network was a multinational media and digital marketing communications company that provided brand, media, and digital services through network brands such as Carat, iProspect, and Merkle. It operated as the international business headquarters of Dentsu Group outside of Japan before fully transitioning its operations under the unified 'dentsu' brand. The company specialized in integrated communications, experience transformation, and data-driven marketing solutions.
- Industry
- Marketing
- Company size
- 10001+ employees
- Founded
- 2013
- Location
- London, United Kingdom
- Funding stage
- Public Company
Funding
Public Company
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Shigeki Endo
Executive Officer, Global CFO
Beth Ann Kaminkow
CEO, dentsu Americas & Chief Global Client Officer