SF Data Cloud consultant
dentsuaegis.wd3 · Posted Oct 15
Global marketing, media planning, digital communications, and business transformation services
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About the role
Merkle is hiring a Salesforce Data Cloud consultant for its Pune (Baner, Amar Madhuban Tech Park) office. The role centers on implementing and administering Salesforce Data Cloud — Data Streams, DLOs/DMOs, Identity Resolution, Unified Profiles, Calculated Insights, and Audience Segmentation/Activation — to drive personalization and marketing outcomes. The consultant will work across customer data architecture (Customer 360), SQL, APIs and ETL integrations, and omnichannel engagement spanning Email, SMS, WhatsApp, Push, and Paid Media.
What you will do
- Design, build, and maintain systems that power dentsuaegis.wd3's advertising platform
- Collaborate with cross-functional teams to ship high-impact features
Skills used in this role
What the employer is looking for
- Hands-on experience with Salesforce Data Cloud implementation and administration.
- Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
- AI-driven segmentation, propensity modeling, and Next Best Action use cases.
- Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
- Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
- Knowledge of customer journeys, lifecycle marketing, and personalization.
- Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
Preferred qualifications
- Integration with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.
- Salesforce Certified Data Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce AI Associate
Benefits and support
- Compensation and benefits are detailed in the job posting
About dentsuaegis.wd3
Dentsu is a global integrated growth and transformation partner that helps brands navigate disruption and drive sustainable business growth through deep audience insights, modern creativity, media, and technology. Operating across approximately 120 countries, the network unites specialized agencies to deliver transformative progress in marketing, data, and commerce. The company previously operated as Dentsu Aegis Network before unifying its global branding under Dentsu.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Shigeki Endo
Executive Officer, Global CFO
Yoshimasa Watahiki
Representative Executive Officer, EVP, Global Chief Corporate Affairs Officer
Shirli Zelcer
Chief Data & Technology Officer
Alex Bedier
Global Chief Information Officer
Recent coverage
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