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Director - Programmatic

Dentsu Aegis Network (Amnet) · Posted Sep 18

Global marketing, digital media, and programmatic advertising services

MumbaiFull-timeOnsiteDirector/Executive9–12 years₹40.0L–₹60.0L yearly61 applicants
MarketingAdvertisingDigital MediaProgrammatic AdvertisingPublic Company
Full time

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About the role

As a Director - Programmatic at Dentsu Aegis Network's Amnet brand, you will be a strategic partner to clients, driving campaign performance and identifying growth opportunities. You will lead a team of programmatic specialists, owning client relationships and delivering exceptional programmatic solutions across DV360 and other DSPs. The role focuses on media planning, programmatic deals, analytics, and large-scale budget management out of Mumbai.

What you will do

  • Lead a team of programmatic specialists, providing guidance and mentorship
  • Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
  • Own client communication and relationship management, ensuring clear and consistent updates
  • Proactively identify and pursue account growth opportunities in partnership with Account Directors
  • Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
  • Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
  • Collaborate with Client Services and other channel teams to ensure seamless campaign executions
  • Analyse campaign performance data to identify trends and optimize strategies
  • Ensure adherence to best practices and maintain high standards of quality
  • Experience on Media Planning and Programmatic deals is must

Skills used in this role

DV360DSPsMMPsProgrammatic AdvertisingMedia PlanningAnalyticsCustom BiddingA/B TestingAttribution ModelingBudget ManagementExcelPowerPointClient ManagementProblem Solving

What the employer is looking for

  • 9 to 12 years of experience in programmatic campaign management
  • Proven experience managing and leading a team
  • Expert-level knowledge of DV360 and experience with other DSPs
  • Strong experience with MMPs and analytics tools
  • Excellent client management and communication skills
  • Proven ability to develop and execute strategic programmatic plans
  • Strong analytical and problem-solving skills
  • Strong Excel and PPT skills
  • Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
  • Budget Management: Responsible for large scale budget management, and forecasting
  • A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
  • Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance

Benefits and support

  • Compensation and benefits are detailed in the job posting

About Dentsu Aegis Network (Amnet)

Dentsu Aegis Network was a global marketing and advertising communications company providing integrated media, digital, and creative services, which included Amnet as its programmatic trading desk. The network operated globally to help brands build relationships with consumers through data-driven media and customer experience strategies. It has since been fully integrated and rebranded under the parent corporate identity, Dentsu Group.

Industry
Marketing
Company size
10001+ employees
Founded
2013
Location
London, United Kingdom
Funding stage
Public Company

Leadership

TS

Takeshi Sano

Representative Executive Officer, President & Global CEO, Dentsu

SE

Shigeki Endo

Global CFO, Dentsu

BA

Beth Ann Kaminkow

CEO, Dentsu Americas & Chief Global Client Officer