Account Manager - Paid Search
Dentsu · Posted Sep 22
Integrated advertising, marketing, media, and business transformation services
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About the role
Dentsu Media is the largest area of specialism within the dentsu network, brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X, operating across more than 145 countries and leveraging technology, creativity and in-depth data analytics to drive superior results for leading advertisers. This role sits within the Paragon brand in Chennai and is responsible for implementing and executing Paid Search campaigns in line with the agreed strategy to maintain, develop and exceed client performance targets. The Account Manager owns paid search accounts end to end, ensuring campaigns meet client goals through disciplined execution, budget control, optimization and insight-led reporting.
What you will do
- Manage paid search accounts and campaigns end to end, from setup and launch through optimization, reporting and billing.
- Own campaign budgets and pacing; proactively flag risks, recommend corrective actions and ensure efficient spend delivery.
- Apply advanced bid, budget, keyword, audience and creative optimizations to achieve client KPIs such as CPC, conversions and impression share (SOV).
- Conduct regular account audits and health checks and translate findings into prioritized action plans.
- Prepare daily, weekly and monthly reports with clear insights, performance narratives and recommendations.
- Prepare QBR materials and present performance updates to internal and external stakeholders.
- Manage billing and insertion order (IO) setup accurately and within timelines.
- Coordinate effectively with internal teams, clients and offshore/onshore stakeholders.
- Create and improve templates, SOPs and project documentation; guide junior team members on campaign processes and quality.
Skills used in this role
What the employer is looking for
- Any bachelor's degree.
- Strong hands-on expertise in Google Ads, Microsoft Ads, ad editors and Google Analytics.
- Proven experience managing sizable accounts, international brands and meaningful media budgets.
- Strong understanding of campaign measurement, optimization, reporting and performance troubleshooting.
- Advanced Excel, analytical and statistical skills.
- Confident presentation and stakeholder-management skills.
Preferred qualifications
- Experience handling offshore clients is preferred.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu
Dentsu Group Inc. is an integrated growth and transformation partner to the world's leading organizations, delivering comprehensive media, customer experience management (CXM), and creative services. Operating globally across approximately 120 countries, the agency combines deep human insights, creative innovation, and advanced data technologies to accelerate business growth. Headquartered in Tokyo, Japan, Dentsu has a rich heritage of shaping the advertising and marketing industry since 1901.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901-07-01
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Funding
Public Company
- 2022-03-29Post Ipo
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP & Global Chief Corporate Affairs Officer
Shigeki Endo
Executive Officer & Global CFO
Beth Ann Kaminkow
CEO, Dentsu Americas & Chief Global Client Officer
Yuichi Toyoda
CEO, Dentsu APAC
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