Account Manager - Paid Social
Dentsu · Posted Oct 22
Integrated advertising, marketing, media, and business transformation services
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About the role
Dentsu's Paragon team in Chennai delivers paid social media campaigns for clients, implementing and executing strategy to maintain and exceed client performance targets. The role sits within a digital media agency environment where platform decisions are tied to client objectives. This Account Manager independently owns paid social campaigns end to end — planning, launch, optimisation and reporting — and guides analysts to deliver accurate work.
What you will do
- Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.
- Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
- Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.
- Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.
- Run structured creative and audience tests and optimise budgets, bids, placements and ads.
- Present campaign performance, insights and next steps to clients and internal stakeholders.
- Coordinate with creative, analytics and other media teams to support integrated delivery.
- Review analyst work, coach junior team members and maintain campaign quality standards.
Skills used in this role
What the employer is looking for
- Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.
- Approximately 4 to 9 years of hands-on paid social experience, including independent campaign or account ownership.
Preferred qualifications
- Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu
Dentsu Group Inc. is an integrated growth and transformation partner to the world's leading organizations, delivering comprehensive media, customer experience management (CXM), and creative services. Operating globally across approximately 120 countries, the agency combines deep human insights, creative innovation, and advanced data technologies to accelerate business growth. Headquartered in Tokyo, Japan, Dentsu has a rich heritage of shaping the advertising and marketing industry since 1901.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901-07-01
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Funding
Public Company
- 2022-03-29Post Ipo
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP & Global Chief Corporate Affairs Officer
Shigeki Endo
Executive Officer & Global CFO
Beth Ann Kaminkow
CEO, Dentsu Americas & Chief Global Client Officer
Yuichi Toyoda
CEO, Dentsu APAC
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