Account Manager - Programmatic
Dentsu Aegis Network · Posted Sep 21
Global media, digital marketing, and creative communications services
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About the role
The purpose of this role is to implement and execute Programmatic campaigns, majorly using the TTD and DV360 platforms for the end-to-end campaign process in line with the agreed strategy, to maintain, develop and exceed client performance targets. The Account Manager works within a cross-functional digital activation team, handling campaign setup, ad tag and pixel management, troubleshooting discrepancies, and reporting on campaign performance for clients under the Paragon brand in Chennai.
What you will do
- Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
- Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
- Work closely with senior team members to meet client's objectives.
- Pull reports from multiple platforms, analyze and update them on campaign performance reports.
Skills used in this role
What the employer is looking for
- 3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
- Understanding and knowledge of DSPs (e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking).
- Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required.
- Basic understanding of pixel and pixel management.
- Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.
- Platform Experience: 3 to 6 yrs. of experience working on these platforms like TTD as primary & DV360 for end-to-end campaign processes.
- Works as a member of the team and cross-functional teams
- Ability to lead/own internal & vendor meetings and communication.
- Have an aptitude for basic mathematical concepts
- Possess excellent verbal and written communication skills
- Ability to prioritize tasks and meet all deadlines while producing quality.
- Ability to aggregate and communicate data to support recommendations
- Ability to follow through on assigned tasks with minimal supervision
- Passion and curiosity for media, brands & digital activation
- Flexible to work across different time zones/shifts (including night shift)
Preferred qualifications
- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required.
- Experience in an analytical, results-oriented environment with external customer interaction.
- Attention to detail and a sense of accountability is required.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu Aegis Network
Dentsu Aegis Network was a multinational media and digital marketing communications company that provided brand, media, and digital services through network brands such as Carat, iProspect, and Merkle. It operated as the international business headquarters of Dentsu Group outside of Japan before fully transitioning its operations under the unified 'dentsu' brand. The company specialized in integrated communications, experience transformation, and data-driven marketing solutions.
- Industry
- Marketing
- Company size
- 10001+ employees
- Founded
- 2013
- Location
- London, United Kingdom
- Funding stage
- Public Company
Funding
Public Company
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Shigeki Endo
Executive Officer, Global CFO
Beth Ann Kaminkow
CEO, dentsu Americas & Chief Global Client Officer
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