Account Manager - TV Activation
Dentsu Aegis Network (Paragon) · Posted Sep 16
Marketing, advertising, media planning, digital communications, and brand analytics services
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About the role
The role sits within the Dentsu Aegis Network's TV Activation team, which provides operational support across the end-to-end client lifecycle, including campaign coordination, budget maintenance, reporting, and audit. As Account Manager – TV Activation, you will manage end-to-end activation and execution of television campaigns, coordinating with broadcasters and internal stakeholders, monitoring delivery against GRPs and budgets, and ensuring accurate reporting, billing, and reconciliation.
What you will do
- Manage end-to-end activation and execution of television campaigns.
- Translate approved media plans into channel-wise campaign schedules.
- Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.
- Handle spot booking, scheduling, inventory management and campaign implementation.
- Monitor campaign delivery against planned GRPs, reach, frequency and budgets.
- Track telecast performance and address under-delivery, missed spots and make-goods.
- Prepare campaign reports, post-campaign analysis and competitive insights.
- Manage campaign documentation, estimates, purchase orders, billing and reconciliation.
- Ensure campaigns are executed within agreed timelines and client guidelines.
- Build and maintain strong relationships with media partners and stakeholders.
Skills used in this role
What the employer is looking for
- Strong hands-on experience in TV activation, media planning and buying.
- Proficiency in Mediaocean and Prisma.
- Good understanding of BARC data, GRPs, CPRP, reach, frequency and TV ratings.
- Experience in campaign monitoring, optimization, reporting and reconciliation.
- Strong numerical, analytical and negotiation skills.
- Ability to manage multiple campaigns and stakeholders simultaneously.
- Excellent communication and problem-solving abilities.
Preferred qualifications
- 4–9 years of relevant experience in television media activation.
- Experience working with a media agency or handling large-scale TV campaigns.
- Ability to independently manage campaigns from planning handover through closure.
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu Aegis Network (Paragon)
Dentsu Aegis Network is a multinational media and digital marketing communications company providing comprehensive services in communications strategy, digital creative execution, media planning and buying, and marketing analytics. Operating globally as part of Dentsu Group, it helps brands drive business transformation and connect with consumers through integrated solutions. Following corporate restructuring, the international network largely operates under the primary dentsu brand.
- Industry
- Marketing
- Company size
- 10001+ employees
- Founded
- 2013
- Location
- London, United Kingdom
- Funding stage
- Public Company
Funding
Public Company
Leadership
Hiroshi Igarashi
President and CEO, Dentsu Group
Recent coverage
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