Lead Researcher - Mixed Method
dentsuaegis.wd3 · Posted Oct 27
Global marketing, media planning, digital communications, and business transformation services
Get a personal compatibility score
Add a resume for personal matches
About the role
The role sits within Merkle, Dentsu's insights and customer experience agency, based in the DGS India Bengaluru office (Manyata N1 Block) and working from client offices as well. The team blends qualitative narratives with quantitative behaviors to turn consumer research into strategic recommendations for clients. This Senior Research Manager / Lead Researcher position leads mixed-methods primary research end to end — from proposal and discussion guide design through interviews, surveys, and ethnography to storytelling, reporting, and guiding junior researchers.
What you will do
- Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors.
- Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback.
- Synthesizing large datasets and complex qualitative inputs into clear, actionable insights.
- Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.
- Building capability in mixed methods approaches within the team.
- Connecting research outcomes to client objectives, market realities, and strategic decision‑making.
- Building trust with clients, internal stakeholders and cross‑functional teams.
- Partnering effectively with analysts, designers, product managers, and other researchers.
- Maintaining clear communication during project briefings, updates, and post‑study discussions.
- Making insights accessible and persuasive through clear narratives and visuals.
- Proactively addressing issues to ensure smooth project closure.
- Driving alignment on research strategies and recommendations.
- Sharing ideas, fostering collaboration, and encouraging innovation in research practices.
- Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.
- Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations
- Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling.
- Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects.
- Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.
- Translating numbers and narratives into compelling stories that resonate with stakeholders.
- Guide the customer on the appropriate research strategy that addresses their business objectives.
- Design the discussion guide / questionnaire / research framework.
- Analyse the information and create insights / synthesize findings.
- Create reports in PowerPoint, Google Slides
- Design proposals / pitches for client studies.
- Be the key point of contact for the client.
- Manage the overall project end to end.
- Guiding junior researchers across qual and quant projects.
Skills used in this role
What the employer is looking for
- 10-12 Years in consumer research / insights
Benefits and support
- Compensation and benefits are detailed in the job posting
About dentsuaegis.wd3
Dentsu is a global integrated growth and transformation partner that helps brands navigate disruption and drive sustainable business growth through deep audience insights, modern creativity, media, and technology. Operating across approximately 120 countries, the network unites specialized agencies to deliver transformative progress in marketing, data, and commerce. The company previously operated as Dentsu Aegis Network before unifying its global branding under Dentsu.
- Industry
- Advertising
- Company size
- 67000+ employees
- Founded
- 1901
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Leadership
Takeshi Sano
Representative Executive Officer, President & Global CEO
Shigeki Endo
Executive Officer, Global CFO
Yoshimasa Watahiki
Representative Executive Officer, EVP, Global Chief Corporate Affairs Officer
Shirli Zelcer
Chief Data & Technology Officer
Alex Bedier
Global Chief Information Officer
Recent coverage
Dentsu Newsroom
Brookfield Asset Management Agrees to Buy Dentsu Tokyo Headquarters Building2026-02-01
Dentsu Newsroom
Workday Partners with Dentsu's Merkle for Global Brand Tracking Program2026-01-15
Dentsu Newsroom
Dentsu Expands Integrated Growth Solutions Framework for Global Advertisers2025-11-10