
Lead Visual Designer
Merkle · Posted Sep 24
Data-driven customer experience management, marketing, and digital transformation services
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About the role
The purpose of this role is to be a creative, task-based problem solver who is passionate about creating experiences that engage the imagination whilst empowering users to bring the brand to life, spanning elements of Product, UI and Visual design. Working within Merkle's design team, you will be involved in projects from the beginning and work closely with lead designers to help produce the experience vision from concept to finished product. This role is ideal for a design professional with a strong eye for detail, a deep understanding of design systems, and a passion for delivering seamless and visually impactful user experiences, playing a dual role of hands-on designer and mentor to ensure design excellence and consistency across projects.
What you will do
- Lead the creation and delivery of high-fidelity UI designs, design systems, component libraries, iconography, and micro-interactions.
- Drive visual storytelling and elevate the emotional impact of interfaces in collaboration with UX and product teams.
- Ensure consistency and scalability of design across responsive and adaptive platforms (desktop, web, and mobile).
- Guide, mentor, and provide feedback to junior and mid-level UI designers, fostering a culture of design excellence.
- Champion design system principles, methodologies, and best practices while extending existing brand guidelines.
- Act as a bridge between design, development, and business teams to ensure feasibility and alignment.
- Stay updated on emerging design trends, tools, and techniques, AI-driven innovations in the design, and bring innovative ideas into the design process.
- Take ownership of design reviews and stakeholder presentations, ensuring clarity and alignment on design decisions.
Skills used in this role
What the employer is looking for
- Proven expertise in UI design with a strong portfolio demonstrating complex, high-quality digital products.
- Advanced proficiency in Figma and Adobe Creative Cloud (Photoshop, Illustrator); familiarity with motion tools (After Effects, Principle, Lottie) is a plus.
- Strong understanding of responsive and adaptive design principles.
- Deep knowledge of design systems and ability to adapt or extend existing ones.
- Excellent visual craft with attention to detail, consistency, and usability.
- Strong mentorship, communication, and collaboration skills to manage distributed teams and stakeholders.
- Ability to balance creativity with practicality in fast-paced agile environments.
- Bachelor's degree or higher in Visual Design, Communication Design, HCI, or related field.
- 6+ years of UI/Visual design experience with proven expertise in agencies, consultancies, or product studios.
- Demonstrated experience in leading design projects and mentoring design teams.
- Prior experience working with global brands and cross-functional, distributed teams.
- Experience collaborating in agile product development cycles.
- Expert-level proficiency in Figma.
- Advanced knowledge of Adobe Creative Cloud (Photoshop, Illustrator).
- Experience using collaborative tools like Miro, FigJam, Zeplin.
Preferred qualifications
- Familiarity with motion/interaction tools (After Effects, Principle, Lottie).
Benefits and support
- Compensation and benefits are detailed in the job posting
About Merkle
Merkle is a data-driven, technology-enabled customer experience management (CXM) company and part of the dentsu network. It specializes in delivering unique, personalized customer experiences across platforms and devices by leveraging deep capabilities in data science, analytics, and CRM. The company operates globally, helping enterprise brands drive business growth and long-term customer loyalty.
- Industry
- Digital Marketing
- Company size
- 10001+ employees
- Founded
- 1988
- Location
- Columbia, Maryland, USA
- Funding stage
- Acquired
Funding
Acquired
Leadership
Global President
Chairman / Former CEO
Chief Technology Officer, Americas
Chief Operating Officer, Americas
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