Programmatic Group Head/ Associate Director
Dentsu (Amnet) · Posted Sep 28
Global advertising, marketing, media planning, and digital transformation services
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About the role
The Addressable team at Amnet, part of Dentsu, owns campaign management across Dentsu clients. The role sits within the programmatic advertising ecosystem, working with ad server and DSP data, tracking setups and campaign monitoring. As Programmatic Group Head/Associate Director based in Bengaluru, it involves revenue forecasting, billing enquiries, client-facing technical expertise and advising internal Operation, Account and Commercial teams on campaign and new business pitches.
What you will do
- Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
- Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues
- Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity
- Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
- Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
- Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
- Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
- Contributes to updating best practices and offers insights on how to improve campaign effectiveness
- Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign
Skills used in this role
Benefits and support
- Compensation and benefits are detailed in the job posting
About Dentsu (Amnet)
Dentsu is a global advertising and public relations company headquartered in Tokyo, Japan. It offers a comprehensive range of marketing, media, and digital transformation services through its network of agencies including Carat, iProspect, and Merkle. The company helps brands connect with audiences worldwide through integrated communications and data-driven solutions.
- Industry
- Advertising
- Company size
- 10001+ employees
- Founded
- 1901
- Location
- Tokyo, Japan
- Funding stage
- Public Company
Leadership
Takeshi Sano
President & Global CEO
Yoshimasa Watahiki
Representative Executive Officer, EVP, Global Chief Corporate Affairs Officer
Shigeki Endo
Global CFO
Beth Ann Kaminkow
CEO, dentsu Americas & Chief Global Client Officer
Shirli Zelcer
Chief Data & Technology Officer
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