
Field Marketing Senior Analyst, (TMT Commercial Business)
Salesforce · Posted Oct 16
Customer relationship management, cloud computing, enterprise software, and artificial intelligence solutions
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About the role
The Americas Field Marketing team specializes in the Technology, Media, and Telecommunications (TMT) vertical, operating at the crossroads of sales, marketing, and vertical strategy. The team translates key business goals into multi-channel regional marketing campaigns that generate pipeline, speed up sales cycles, and boost product adoption. This role plans and executes field marketing strategies, events, and campaign analytics in partnership with regional sales leadership.
What you will do
- Strategy & Pipeline: Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region.
- Sales Alignment: Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion.
- Event & Initiative Management: Plan and execute high-impact live/hybrid events, virtual sessions, and digital initiatives to build brand presence and advance prospective leads.
- Performance Analytics: Track campaign efficacy using analytics dashboards (e.g., Tableau) and key performance indicators to maximize marketing ROI and conversion metrics.
- Cross-Functional Collaboration: Work closely with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
- Vendor Management: Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences.
- Thought Leadership: Champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands.
Skills used in this role
What the employer is looking for
- Experience: 5+ years of B2B marketing experience (exposure to or background with mission-driven organizations and non-profits is a plus).
- B2B Strategy: Proven grasp of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
- Campaign Execution: Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
- Analytical Skills: Sharp analytical capabilities with a demonstrated track record of translating marketing metrics into actionable strategic adjustments.
- Communication: Strong written and verbal communication skills, with an ability to distill complex insights for executive leadership and cross-functional teams.
- Technical Proficiency: Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites (e.g., Tableau) is preferred.
Benefits and support
- time off programs
- medical, dental, vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
- incentive compensation and equity eligibility for certain roles
About Salesforce
Salesforce, Inc. is a leading global cloud-based enterprise software company specializing in customer relationship management (CRM) and artificial intelligence solutions. Through its integrated Customer 360 platform, the company provides applications for sales, customer service, marketing automation, e-commerce, and analytics. Powered by innovations like Agentforce, Salesforce helps businesses bridge human capability with autonomous AI agents to drive customer success.
- Industry
- Cloud Computing
- Company size
- 87000+ employees
- Founded
- 1999
- Location
- San Francisco, California, USA
- Funding stage
- Public Company
Funding
Public Company · $25B raised
- 2026-03Post-IPO Debt$25B
- 2003-01Venture Round$1M
- 2001-06Series D$46.9M
- 1999-11Series C$13.2M
- 1999-06Series B$3.8M
Leadership
Chair, Chief Executive Officer & Co-Founder
President & Chief Operating and Financial Officer
Co-Founder & Chief Technology Officer, Slack
President & Chief Strategy Officer
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