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Campaign, Programs and Events Manager - GCC Programs

Snowflake · Posted Oct 1

Cloud data warehousing, analytics, data sharing, and AI infrastructure services

Bangalore, IndiaFull-timeOnsiteLead/Staff8–10 years₹45.0L–₹70.0L yearly100+ applicants
Cloud ComputingData WarehousingArtificial IntelligenceBig DataSoftware DevelopmentPublic Company
Full time

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About the role

Snowflake is building for the era of the agentic enterprise, scaling its team to enable and accelerate growth, and this role sits within Field Marketing for the GCC Ecosystem. The position owns Go-to-market strategies and integrated marketing programs spanning multi-channel campaigns, digital, and in-person/virtual events for a broad customer segment in India. The manager will drive awareness, pipeline and customer engagement while collaborating with partner, Education, account-based marketing, and Sales/SE teams, managing budgets, vendors, metrics and ROI reporting.

What you will do

  • Lead and execute Go-to-Market strategies and integrated marketing programs which include multi-channel campaigns, and events (of all sizes and formats) across a broad segment of customers.
  • Work with other functions such as partner team, Education team, account-based marketing, to drive successful customer engagement and market awareness in India.
  • Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post event communications, and marketing-driven campaigns/promotion strategies
  • Run large scale and short format in person and virtual programs for Skills Developmet
  • Own & drive executions within budget, and handle vendor management, including raising POs, clearing invoices, vendor onboarding, etc.
  • Manage project timelines, quality issues, resources, and budget
  • Set goals & define metrics for each campaign including targeted lead flow - track program results, measuring program success, and reporting metrics
  • Evaluate all campaigns' impact & ROI to determine the success and forecast for potential future investment
  • Regular tracking and reporting on campaign performance

Skills used in this role

SalesforceMarketoWordPressAWSGoogle CloudDataikuH2OProject ManagementCommunicationInfluencingOrganizational Skills

What the employer is looking for

  • 8 -10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
  • Bachelor's Degree in, Marketing, Business Administration, or related field
  • Experience in the Developer & Startup ecosystem would be beneficial
  • Ability to understand and communicate to diverse technical and non-technical audiences
  • Penchant for technology creativity to “think outside the box” and leadership to execute effectively
  • Experience building and delivering of field marketing covering campaigns, events and digital
  • Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
  • Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders
  • Hands-on execution ability with effective project and time management
  • Project management, prioritization, organizational skills, accuracy in performance and details driven
  • Experience in Salesforce, Marketo, Wordpress
  • Highly metrics driven
  • Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce)
  • Ability to maintain an optimistic, pragmatic, and self-starter attitude
  • Global mindset and ability to think across discipline, industries, cultures and scenarios.

Benefits and support

  • Compensation and benefits are detailed in the job posting

About Snowflake

Snowflake delivers the AI Data Cloud, a cloud-based platform that unifies data warehousing, data lakes, data engineering, and data sharing. Its architecture separates compute from storage, enabling organizations to securely store, govern, and analyze data across multiple public clouds. The platform also integrates generative AI services and developer frameworks to help enterprises scale advanced workloads.

Industry
Cloud Computing
Company size
10001+ employees
Founded
2012-07-23
Location
Bozeman, Montana, USA
Funding stage
Public Company

Funding

Public Company · $1.56B raised

Sutter Hill VenturesSequoia CapitalDragoneer Investment GroupSalesforce VenturesAltimeter CapitalICONIQ Capital
  • 2012-02-01Seed$900K
  • 2012-08-01Series A$5M
  • 2014-10-01Series B$26M
  • 2015-06-01Series C$79M
  • 2017-09-01Series D$105M
  • 2018-01-01Series E$263M
  • 2018-10-01Series F$450M
  • 2020-02-01Series G$479M
  • 2020-09-16Post IPO$376M

Leadership

SR
Sridhar Ramaswamy

Chief Executive Officer

BR
Brian Robins

Chief Financial Officer

CK
Christian Kleinerman

Executive Vice President, Product

SM
S. Muralidhar

Chief Technology Officer

MU
Mayank Upadhyay

Chief Security and Trust Officer