Analytics Lead - UPI Product | Experience : 7-9 yrs
Paytm · Posted Sep 14
Mobile payments, digital wallets, banking solutions, and financial services
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About the role
Paytm is India's leading mobile payments and financial services distribution company and one of the largest participants in UPI, processing hundreds of millions of transactions every month. The UPI team owns product strategy, user growth, and experience excellence across UPI-powered flows, sitting at the intersection of consumer behaviour, financial infrastructure, and regulatory nuance. This Analytics Lead role owns high-impact product surfaces and analytics charters (metrics, funnels, experimentation, platform reliability) while working closely with engineering, design, data, and business teams.
What you will do
- Own the end-to-end analytics charter for one or more UPI surfaces — from metric definition to instrumentation to insight generation
- Build and maintain the source-of-truth framework for north-star and guardrail metrics across the UPI funnel (initiation, authentication, success/failure, retention)
- Partner with NPCI-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standards
- Lead a team of analysts, setting priorities, reviewing outputs, and raising the bar on analytical craft
- Diagnose friction points across the UPI journey using deep-dive analysis, cohort studies, and funnel decomposition
- Build engagement, frequency, and top-of-wallet models to inform product and growth strategy
- Design analytical frameworks for discovery and nudge effectiveness as new UPI capabilities are adopted
- Partner with design and product research to combine quantitative and qualitative signals into a single narrative
- Define and monitor SLA, success-rate, and latency benchmarks; build alerting and anomaly-detection frameworks tied to these metrics
- Build root-cause analysis playbooks for payment failure spikes and incident-linked drop-offs
- Model traffic and failure patterns ahead of high-volume events (festive seasons, IPL, government disbursements) to support platform readiness
- Own the experimentation backbone — design, power, and evaluate A/B tests across the UPI funnel
- Drive a test-and-learn culture: hypothesis → experiment → read-out → scale, with statistically sound methodology
- Build self-serve dashboards and tooling that let product, engineering, and business teams access trusted insights without analyst dependency
- Proactively surface insights that shape upstream roadmap and prioritization decisions
Skills used in this role
What the employer is looking for
- 7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferred
- Strong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent); working knowledge of Python/R for deeper statistical analysis
- Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results correctly
- Proven ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendations
- Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices
- Strong written and verbal communication skills — ability to present findings crisply to leadership and align cross-functional stakeholders
- Experience managing or mentoring a team of analysts, with a demonstrated ability to review work and raise analytical standards
Preferred qualifications
- Prior experience working in a UPI-regulated environment or with NPCI data/reporting constructs
- Exposure to large-scale transaction data systems and familiarity with data warehousing/pipeline concepts (e.g., working with data engineering teams on instrumentation)Experience with growth, lifecycle, or CRM-driven analytics
- Familiarity with fraud/risk analytics in a payments context
Benefits and support
- If you are the right fit, we believe in creating wealth for you.
- Work on one of India's most critical financial infrastructure products — UPI — at massive scale
- Operate in a fast-moving, ownership-driven culture where analytics leads have real authority — and real accountability
About Paytm
Paytm is India's leading financial services company offering full-stack payment solutions, digital wallets, QR codes, and financial services to consumers and merchants. The platform provides comprehensive digital inclusion via UPI payments, banking services distribution, merchant devices, and lending solutions. Operating under its parent firm One97 Communications, Paytm has scaled its operations into a robust profitability-driven ecosystem.
- Industry
- FinTech
- Company size
- 10001+ employees
- Founded
- 2010
- Location
- Noida, Uttar Pradesh, India
- Funding stage
- Public Company
Funding
Public Company · $4.91B raised
- 2023-08-28Late Stage$246.34M
- 2020-11-20Angel$1.26M
- 2019-12-06Series H$673M
- 2018-08-27Series G$300M
Leadership
Founder & Chief Executive Officer
Chief Technology Officer
Recent coverage
The Tribune
Goldman Sachs Expects Paytm's EBITDA to Surge on Strong UPI Growth and Cost Discipline2026-10-08
Fortune India
Paytm Shares Tumble Following Reports of UPI MDR Framework Deferral2026-10-08
Superpower Daily
Paytm CEO Vijay Shekhar Sharma Offers Personal Backing to Sovereign AI Model Builders2026-10-08
Paytm Newsroom
Paytm 2026 Update: Core UPI, App, and Multi-Bank QR Status Explained2026-04-24