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PPSL - Growth Management - GM/AVP

paytm · Posted Oct 15

Mobile payments, digital wallets, banking solutions, and financial services

Noida, Uttar PradeshFull-timeOnsiteLead/Staff6–9 years₹40.0L–₹70.0L yearly<25 applicants
FinTechFinancial ServicesPaymentsMobile PaymentsPublic Company
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About the role

Paytm is India's leading mobile payments and financial services distribution company, building technologies that help small businesses with payments and commerce, with a mission to bring half a billion Indians into the mainstream economy. The Growth Management team drives UPI GMV, merchant transaction volumes and retention across the Paytm merchant ecosystem. This role owns UPI growth, high-value merchant retention, share of wallet and cohort-led lifecycle strategies, working with Product, Engineering, Data, Marketing and Business teams.

What you will do

  • UPI Growth: Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance.
  • High Value Merchant Retention: Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn.
  • Share of Wallet and Market Share: Develop strategies to increase Paytm's share of merchant transactions and strengthen market position.
  • Cohort led Growth: Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention.
  • Growth Analytics and Experimentation: Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing to improve business outcomes.
  • Lifecycle Management: Design targeted engagement, retention and win back initiatives, including active-to-soft-churn interventions.
  • Cross Functional Collaboration: Partner with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities and execute scalable initiatives.
  • Team Leadership: Lead growth charters, mentor team members and foster a culture of ownership, analytical thinking and execution excellence.

Skills used in this role

UPIPaymentsGrowth AnalyticsA/B TestingHypothesis TestingCohort AnalysisSegmentationFunnel OptimizationLifecycle ManagementCustomer SegmentationPersonalizationAutomationAIStrategic ThinkingStakeholder ManagementCross-Functional CollaborationTeam LeadershipData Analysis

What the employer is looking for

  • 6–9 years of experience in growth management, product growth, business strategy or lifecycle marketing.
  • Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments.
  • Proven track record of driving GMV, transaction growth, merchant engagement and retention.
  • Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel optimization.
  • Strong data-led growth and experimentation experience, including growth analytics, hypothesis testing and A/B testing.
  • Experience with lifecycle management, customer segmentation and data-driven retention and win back strategies.
  • Familiarity with AI/Agentic capabilities to enhance growth initiatives, automation or personalization is a plus.
  • Strong strategic thinking, stakeholder management and cross-functional collaboration skills.
  • Experience leading teams or owning growth charters, with high ownership and a strong bias for execution.
  • Ability to operate effectively in a fast-paced, ambiguous and data-driven environment.

Benefits and support

  • Compensation and benefits are detailed in the job posting

About paytm

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paytm

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Paytm is India's leading financial services company offering full-stack payment solutions, digital wallets, QR codes, and financial services to consumers and merchants. The platform provides comprehensive digital inclusion via UPI payments, banking services distribution, merchant devices, and lending solutions. Operating under its parent firm One97 Communications, Paytm has scaled its operations into a robust profitability-driven ecosystem.

Industry
FinTech
Company size
10001+ employees
Founded
2010
Location
Noida, Uttar Pradesh, India
Funding stage
Public Company

Funding

Public Company · $4.91B raised

Ant GroupAlibaba GroupSoftBank Vision FundBerkshire HathawayT. Rowe Price
  • 2023-08-28Late Stage$246.34M
  • 2020-11-20Angel$1.26M
  • 2019-12-06Series H$673M
  • 2018-08-27Series G$300M

Leadership

VS
Vijay Shekhar Sharma

Founder & Chief Executive Officer

DR
Deependra Rathore

Chief Technology Officer

Recent coverage

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