Analytics Lead- User Growth I Exp- 8- 10 Years
Paytm · Posted Sep 15
Mobile payments, digital wallets, banking solutions, and financial services
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About the role
Paytm is India's leading mobile payments and financial services distribution company, and pioneer of the mobile QR payments revolution in India, building technologies that help small businesses with payments and commerce with a mission to serve half a billion Indians. The Analytics Lead for User Growth will drive data-led growth across the acquisition, retention, churn, revenue and GMV lifecycle, owning cohort, campaign, attribution and forecasting analytics while partnering with Product, Marketing, Growth, DWH and Business teams to convert insights into measurable outcomes. The role sits at the intersection of large-scale consumer transaction data and business decision-making in one of India's most dynamic and regulated fintech spaces.
What you will do
- Drive data-led growth across the acquisition, retention, churn, revenue and GMV lifecycle.
- Own deep-dive analytics to identify key drivers and opportunities for acquisition, engagement, retention and churn reduction.
- Drive Revenue and GMV growth in line with the Annual Operating Plan (AOP) through actionable insights and growth recommendations.
- Analyse cohorts, journeys, segments and behavioural trends to improve customer lifetime value and repeat transactions.
- Build cohort and retention frameworks (D0/D7/D30, monthly triangles) across new, reactivated and repeat users.
- Diagnose churn and cancellation drivers and recommend structural fixes, not surface-level corrections.
- Measure and optimize campaign efficacy — identifying the right segments, propositions, channels and levers to maximize incremental GMV and revenue.
- Conduct funnel, cohort, campaign and attribution analysis to identify performance gaps and recommend corrective actions.
- Reconcile promotional burn against incremental GMV; establish ROI and cost-per-incremental-user benchmarks by campaign and segment.
- Analyse A/B tests and control-group experiments to isolate true incrementality.
- Build and track key business metrics, dashboards, performance frameworks and analytical models to monitor growth against AOP.
- Own metric definitions and data integrity; maintain a single source of truth across teams.
- Develop forecasting and scenario models for GMV, revenue and user base to support planning cycles.
- Partner closely with Product, Marketing, Growth, DWH and Business teams to convert insights into measurable outcomes.
- Translate complex data into clear, actionable narratives for senior stakeholders and drive data-backed decision-making.
- Own analytical inputs for MBRs and business reviews — with a clear storyline, not just charts.
Skills used in this role
What the employer is looking for
- 8-10 years of experience in business analytics, growth analytics or data science — preferably in consumer internet, fintech, e-commerce or financial services.
- Demonstrated ownership of a product vertical or growth charter with measurable business impact.
- Experience with large-scale transactional and behavioural datasets in a high-velocity consumer business.
- SQL — advanced: complex joins, window functions, CTEs and query optimization on large distributed datasets (Trino/Presto/Hive/Redshift/BigQuery).
- Python — pandas, numpy, statistical testing and automation; modelling libraries a plus.
- Advanced Excel — pivots, complex formulas & macros
- Data Modelling — dimensional modelling, star/snowflake schemas, event and funnel data structures, metric-layer design.
- Data Visualization — Tableau, Power BI, Superset or equivalent; dashboards that get used, not just built.
- Product & Web Analytics — Google Analytics, CleverTap, Mixpanel, Amplitude or Firebase for funnel and journey analysis.
- Strong command of cohort analysis, funnel analysis, retention curves, LTV modelling, attribution methodologies and experiment design.
- Comfort with significance testing, regression, segmentation and clustering techniques.
- Commercial instinct — able to connect a metric movement to the underlying business mechanic and the money at stake.
- Excellent communication; able to defend a recommendation with evidence in front of senior leadership.
- Bachelor’s in Engineering, Statistics, Mathematics, Economics or a related quantitative discipline.
- Diagnostic mindset — pushes past the symptom to the root cause.
- Rigour — validates counts and stress-tests assumptions before publishing.
- Ownership — treats the business target as their own.
- Clarity — reduces complexity to a decision, not a data dump.
- Constructive dissent — challenges assumptions and targets with data, early.
Preferred qualifications
- MBA or Master’s in a quantitative field preferred.
- Exposure to wealth, investments, savings or commodity-linked products.
- Experience with SIP / recurring-payment analytics, including mandate and autopay behaviour.
- Familiarity with pricing, margin and unit-economics analysis.
- Experience mentoring junior analysts.
Benefits and support
- Work with a high-performing and passionate product, design, and engineering team.
- Shape the future of credit for millions of users.
- Build at scale in one of India’s most dynamic and regulated spaces.
- Flexible and inclusive work environment with fast decision-making and ownership.
- If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it.
About Paytm
Paytm is India's leading financial services company offering full-stack payment solutions, digital wallets, QR codes, and financial services to consumers and merchants. The platform provides comprehensive digital inclusion via UPI payments, banking services distribution, merchant devices, and lending solutions. Operating under its parent firm One97 Communications, Paytm has scaled its operations into a robust profitability-driven ecosystem.
- Industry
- FinTech
- Company size
- 10001+ employees
- Founded
- 2010
- Location
- Noida, Uttar Pradesh, India
- Funding stage
- Public Company
Funding
Public Company · $4.91B raised
- 2023-08-28Late Stage$246.34M
- 2020-11-20Angel$1.26M
- 2019-12-06Series H$673M
- 2018-08-27Series G$300M
Leadership
Founder & Chief Executive Officer
Chief Technology Officer
Recent coverage
The Tribune
Goldman Sachs Expects Paytm's EBITDA to Surge on Strong UPI Growth and Cost Discipline2026-10-08
Fortune India
Paytm Shares Tumble Following Reports of UPI MDR Framework Deferral2026-10-08
Superpower Daily
Paytm CEO Vijay Shekhar Sharma Offers Personal Backing to Sovereign AI Model Builders2026-10-08
Paytm Newsroom
Paytm 2026 Update: Core UPI, App, and Multi-Bank QR Status Explained2026-04-24