issuance growth lead
cred · Posted Oct 30
Credit card bill payment, rewards, lending, and financial management services
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About the role
CRED is a members-only platform for credit card bill payments and co-created financial products built with bank partners on its member base. The issuance growth team drives card issuance demand across CRED's on-deck and off-deck properties and works with banks on risk policy, funnel throughput and onboarding journeys. This lead role owns demand generation, channel and merchant discovery, and cross-functional alignment with marketing, product, risk, legal/compliance, engineering and bank teams to maximize conversion of co-created financial products.
What you will do
- demand generation through on-deck and off-deck properties which CRED has for issuance objectives
- work with marketing, product counter-parts to keep innovating on how we enable issuance, convert interest
- risk policy/funnel throughput alignment with banks to maximize conversion of co-created financial products on CRED member base.
- defining and aligning most seamless onboarding journeys with the bank defining contours around - underwriting, compliances, kyc et al.
- defining inputs around non-captive channels/merchant channels to enable discovery, capture interest and enable respective issuance partnerships
Skills used in this role
What the employer is looking for
- nth degree card optimizer themselves to understand how customers maximize value generation out of credit cards
- ability to understand and de-mystify user needs to take a new card, upgrade card and define customer value propositions basis that and embed into context of growth
- understanding of card onboarding journeys and various input levers
- understanding of credit/risk/policy/funnel related aspects and various input levers
- build and grow a Zero to One product. All hands on deck attitude.
- has worked on long term projects in ambiguous environments.
- has in past with projects involving multiple stakeholders across product, business, risk, legal/compliance, engineering, bank teams, and taken global maxima decisions
Benefits and support
- Compensation and benefits are detailed in the job posting
About cred
CRED is an Indian financial technology platform that rewards individuals for timely credit card bill payments and offers curated financial products, lending, and lifestyle services. Built as a members-only community for users with high credit scores, the platform expands into wealth management, insurance, and e-commerce checkouts. Headquartered in Bengaluru, it plays a prominent role in digital payments and credit management across India.
- Industry
- Fintech
- Company size
- 1001-5000 employees
- Founded
- 2018
- Location
- Bengaluru, Karnataka, India
- Funding stage
- Series H
Funding
Series H · $2.38B raised
- 2026-06-22Series H$900M
- 2025-05-11Venture Round$72M
- 2022-06-09Series F$140M
- 2021-10-20Series E$251M
Leadership
Founder
Interim CEO
Recent coverage
FinTech Futures
Cred bags $900m investment from Meta, CEO Kunal Shah appointed to lead WhatsApp2026-06-23
CRED Announcements
New AI coach from CRED enables members to proactively manage and improve their credit scores2026-06-25
CRED Announcements
Cash by CRED: a new app for the creditworthy to borrow prudently2026-06-09
CRED Press Release
RBI authorizes CRED to operate as a payment aggregator2026-03-11