Partnerships Manager- Paytm Ads
paytm · Posted Sep 17
Mobile payments, digital wallets, banking solutions, and financial services
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About the role
Paytm Ads is building and scaling new monetization channels through strategic partnerships across third-party publishers, affiliate partners, advertising platforms, and research companies. The Partnerships Manager is a hands-on commercial role spanning the entire partnership lifecycle — identifying and negotiating with partners, contracting, product/tech integration, launch, and ongoing revenue growth. The ideal candidate has a strong understanding of digital monetization and has previously created or scaled revenue channels through partnerships.
What you will do
- Identify and build relationships with third-party publishers/platforms with monetizable inventory.
- Develop the partnership proposition, commercial model, and go-to-market approach for bringing publishers onto the platform.
- Evaluate publisher opportunities based on inventory quality, scale, monetization potential, economics, and strategic fit.
- Own the partner lifecycle from initial outreach and commercial discussions through integration, launch, and scale.
- Work closely with Product, Engineering, Ad Operations, Data, and other teams to onboard and scale publisher partners.
- Identify and develop partnerships across multiple areas, including: Advertising / AdTech partners, Third-party publishers, Affiliate / commerce partners, Market research and survey companies, Demand- and supply-side platforms, Other emerging monetization partners and platforms.
- Lead commercial discussions with prospective and existing partners.
- Structure commercials, revenue shares, pricing, and incentive mechanisms that create sustainable economics for both parties.
- Negotiate contracts, commercials, SLAs, and other partnership terms.
- Work closely with Legal, Finance, and other internal teams to close agreements and get partnerships live.
- Own the commercial relationship throughout the partnership lifecycle.
- Develop relationships with existing partners and identify opportunities for incremental revenue and business growth.
- Track partner performance and identify opportunities to improve revenue, yield, volume, and margins.
- Build joint business plans with strategic partners.
- Identify new use cases, inventory, products, or geographies that can expand the partnership.
- Act as the commercial owner for the partner relationship.
Skills used in this role
What the employer is looking for
- 7–10 years of experience in partnerships, business development, monetization, AdTech, affiliate, digital media, publisher partnerships, or related areas.
- Strong experience in building revenue/monetization channels through external partnerships.
- Experience working directly with publishers, advertising partners, affiliate platforms, research companies, AdTech companies, or other digital ecosystem players.
- Demonstrated ability to identify, negotiate, and close commercial partnerships.
- Strong commercial understanding, with the ability to discuss revenue share, pricing, margins, yield, incentives, and business economics.
- Experience taking partnerships from concept → negotiation → contract → integration → launch → scale.
- Comfortable working cross-functionally with Product, Engineering, Legal, Finance, Operations, and Sales.
- Strong analytical and problem-solving skills, with the ability to use data to identify opportunities and improve partner economics.
- Excellent communication, stakeholder management, and negotiation skills.
Preferred qualifications
- Experience in AdTech / digital advertising / publisher monetization.
- Experience with 3P publisher ecosystems and advertising inventory monetization.
- Experience with rewarded advertising, offerwalls, surveys/research, affiliate commerce, or performance marketing.
- Existing relationships across publishers, AdTech platforms, research companies, or affiliate ecosystems.
- Experience working in a high-growth environment where partnerships need to be built from scratch rather than managed through an established playbook.
Benefits and support
- Compensation and benefits are detailed in the job posting
About paytm
Paytm is India's leading financial services company offering full-stack payment solutions, digital wallets, QR codes, and financial services to consumers and merchants. The platform provides comprehensive digital inclusion via UPI payments, banking services distribution, merchant devices, and lending solutions. Operating under its parent firm One97 Communications, Paytm has scaled its operations into a robust profitability-driven ecosystem.
- Industry
- FinTech
- Company size
- 10001+ employees
- Founded
- 2010
- Location
- Noida, Uttar Pradesh, India
- Funding stage
- Public Company
Funding
Public Company · $4.91B raised
- 2023-08-28Late Stage$246.34M
- 2020-11-20Angel$1.26M
- 2019-12-06Series H$673M
- 2018-08-27Series G$300M
Leadership
Founder & Chief Executive Officer
Chief Technology Officer
Recent coverage
The Tribune
Goldman Sachs Expects Paytm's EBITDA to Surge on Strong UPI Growth and Cost Discipline2026-10-08
Fortune India
Paytm Shares Tumble Following Reports of UPI MDR Framework Deferral2026-10-08
Superpower Daily
Paytm CEO Vijay Shekhar Sharma Offers Personal Backing to Sovereign AI Model Builders2026-10-08
Paytm Newsroom
Paytm 2026 Update: Core UPI, App, and Multi-Bank QR Status Explained2026-04-24